Lisa Baird

ATRadio: Women's Soccer League 1st Corona Conqueror

(ATR) NWSL Commissioner Lisa Baird joins Ed Hula to talk about the NWSL Challenge Cup in Utah.
ATRadio: Women's Soccer League 1st

2 Minutes: USOC Marketing Director Quits; Ticket Prices Revealed for 2020 Paralympics

(ATR) Ed Hula recaps the big news stories of the week in this edition of "2 minutes" with ATR.
2 Minutes: USOC Marketing Director

Modernization of PanamSports Begins

(ATR) PanamSports moves towards the future with a new look and energy. ATR's Kevin Nutley reports from Prague.
Modernization of PanamSports Begins

Intel's Olympic Secrets To Be Revealed

(ATR) Will virtual reality become the wave of the future for the Olympics? We may find out today, ATR's Ed Hula reports.
Intel's Olympic Secrets To Be

Golden 25 Women: Lisa Baird - U.S. Olympic Committee Marketing Chief

(ATR) Lisa Baird, Chief Marking Officer for the U.S. Olympic Committee, oversees one of the largest marketing operations in the Olympics. She is the next entry in the first edition of the Around the Rings Golden 25 for women.
Golden 25 Women: Lisa Baird

USOC Banking Sponsor Wants New Deal

(ATR) Bank of America apparently isn't quite ready to withdraw all of its sponsorship dollars from the U.S. Olympic Committee.
USOC Banking Sponsor Wants New

USOC Links US Holidays with Team USA

(ATR) An ambitious new marketing campaign from the U.S. Olympic Committee aims to capitalize on patriotism -- and secure a wave of public donations.
USOC Links US Holidays with

NOCs News -- USOC Offices Branching Out

(ATR) As the U.S. Olympic Committee continues negotiations to keep its headquarters in Colorado Springs, Colo., despite ending three agreements with the city and a developer, its marketing division has quietly gone its separate way
NOCs News -- USOC Offices

Layoffs Part of USOC Budget Cuts

(ATR) As many as 50 jobs are on the line at the U.S. Olympic Committee after budget cuts in response to economic conditions
Layoffs Part of USOC Budget

USOC New Marketing Chief Faces Challenges

(ATR)  The U.S. Olympic Committee's new chief marketing officer, Lisa Baird, will have to hit the ground running when she takes over on Jan. 20.
USOC New Marketing Chief Faces