Brand awareness - IOC in discussions to expand ‘non-compulsory’ branding with international federations for qualifying competitions
International federations could use Olympic logo as IOC is open to ‘common branding’ for use at countries’ quantification events
El argentino Leandro Larrosa fue designado como director de Marketing y Compromiso Digital en el Comité Olímpico Internacional
El dirigente argentino ocupará un cargo significativo en el organismo que nuclea los deportes del mundo
Leandro Larrosa named IOC’s new Director of Digital Engagement and Marketing
The Argentine communications and marketing expert will begin his new role next month
Buenos Aires Update: 31,000 Students to Olympic Parks
(ATR) Blue skies over Youth Olympic venues, the Wild Boars head home to Thailand.
Buenos Aires 2018 presented its parks concept and promises a groundbreaking opening ceremony at the IOC Session
IOC Co-Comm Gets First Look at Buenos Aires
(ATR) The 2018 Youth Olympic Games host welcomed the commission over the weekend.
Buenos Aires 2018 Learns from Nanjing YOG
Organizers of the next summer Youth Olympics take one key lesson from Nanjing 2014: keep it simple. ATR's Nick Devlin reports.
