Brand awareness - IOC in discussions to expand ‘non-compulsory’ branding with international federations for qualifying competitions
International federations could use Olympic logo as IOC is open to ‘common branding’ for use at countries’ quantification events
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El argentino Leandro Larrosa fue designado como director de Marketing y Compromiso Digital en el Comité Olímpico Internacional
El dirigente argentino ocupará un cargo significativo en el organismo que nuclea los deportes del mundo
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Leandro Larrosa named IOC’s new Director of Digital Engagement and Marketing
The Argentine communications and marketing expert will begin his new role next month
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Buenos Aires Update: 31,000 Students to Olympic Parks
(ATR) Blue skies over Youth Olympic venues, the Wild Boars head home to Thailand.
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Buenos Aires 2018 presented its parks concept and promises a groundbreaking opening ceremony at the IOC Session
IOC Co-Comm Gets First Look at Buenos Aires
(ATR) The 2018 Youth Olympic Games host welcomed the commission over the weekend.
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Buenos Aires 2018 Learns from Nanjing YOG
Organizers of the next summer Youth Olympics take one key lesson from Nanjing 2014: keep it simple. ATR's Nick Devlin reports.
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