Lillehammer Celebrates 25th Anniversary -- Photodesk
(ATR) Thousands take part in the commemoration of the 1994 Olympic Winter Games.
Dow-DuPont Merger Receives Approvals -- Sponsor Spotlight
(ATR) Also: Land Rover driving Rugby World Cup; TOP Sponsors program strong as ever says Heiberg; McDonald's debuts frork
Heiberg Confident Olympic Top Sponsors Here to Stay
(ATR) The former chair of the IOC Marketing Commission says that the TOP Sponsor Program is as robust as ever.
Olympic Golf in the Rough as Top Players Abandon Rio
(ATR) World number one Jason Day and Irish number one Shane Lowry the latest to pull out of Olympic tournament.
ATRadio - Lillehammer 94 Chief Gerhard Heiberg
(ATR) Heiberg talks to ATR Editor Ed Hula about the Winter YOG, hopes a new Olympic bid will rise in Norway…
Norway Not Ruling Out 2026 Winter Olympic Bid
(ATR) IOC member Gerhard Heiberg tells ATR that his country may bid for its first Winter Games since Lillehammer.
Golden 25 -- Marketing Chair for IOC #19 Gerhard Heiberg
IOC Member Scraps Oslo Olympic Ambitions, Talks Joint Scandinavian Bids -- Top Story Replay
(ATR) Norwegian IOC member Gerhard Heiberg tells ATR that Oslo will not bid for the 2026 Olympics.
Norwegian IOC Member Defends Role in Beijing Winter Olympic Bid
(ATR) Gerhard Heiberg helped launch the Beijing bid to host the 2022 Winter Olympics.