Marketing de los sentidos: por qué una campaña multisensorial puede atraer a la generación Z
Sprite reformula su sabor y lo da a conocer al público argentino por medio de una acción publicitaria enfocada en los centennials. A continuación, los detalles del lanzamiento
The Coca-Cola Company Names Barry Simpson Chief Information Officer
The Coca-Cola Company announced that Barry Simpson has been promoted to Chief Information Officer, effective immediately.
The Coca-Cola Company Reports Second Quarter 2016 Results
The Coca-Cola Company today reported second quarter 2016 operating results.
The Board of Directors of The Coca-Cola Company Elects Officers, Declares Quarterly Dividend
The Board of Directors of The Coca-Cola Company today elected Helen Smith Price and Christine Quinn as Vice Presidents of the company, effective immediately.
The Coca-Cola Company Names James Quincey President and Chief Operating Officer
The Coca-Cola Company today announced James Quincey has been named President and Chief Operating Officer.
Coca-Cola Releases 2014/2015 Sustainability Report
Report Highlights Progress on Comprehensive 2020 Sustainability Goals with a Focus on Women, Water and Well-being.
The Coca-Cola Company Announces Letters of Intent With Two U.S. Bottling Partners
The Coca-Cola Company continues to accelerate the implementation of a 21st Century Beverage Partnership Model in the United States by signing Letters of Intent with two U.S. bottlers.
The Coca-Cola Company to Present at the Deutsche Bank Global Consumer Conference
The Coca-Cola Company today announced that Ahmet Bozer, Executive Vice President and President, Coca-Cola International, will present at 9:15 a.m. CET (3:15 a.m. EDT), Tuesday, June 9 during the Deutsche Bank Global Consumer Conference being held in Paris.
The Board of Directors of The Coca-Cola Company Elects Officers, Declares Quarterly Dividend
The Coca-Cola Company Board of Directors promotes new vice presidents from within.
The Coca-Cola Company Reports Third Quarter and Year-to-Date 2011 Results