Google News Initiative announces the third edition of GNI Innovation Challenge for Latin America and invites media and communication projects in the region to submit their application.
This call seeks innovative projects that help journalists or organizations create new business models to promote a more sustainable and diverse media ecosystem in the region.
The objective of the call
The Google Challenges aim to partner with individuals and/or media companies around the world and provide them with the tools to grow digital journalism in the region and enable them to develop new business models.
The prize will finance up to 70% of the projects awarded, approximately USD$250,000.
In 2019, the first Latin American Innovation Challenge was held, in which more than 300 projects participated and 30 were selected from 10 countries. The second edition, held last year, had winners in media such as:
- The Gazette in Argentina.
- Stay Knowing Association in Brazil.
- The Universal in Colombia.
- And PR in Peru.
What is Google looking for for this version of the Challenge
Google News Initiative seeks innovative projects, focused on (but not limited to) the following areas:
- Ways to increase reader engagement and/or revenue
- Improve workflow efficiency in newsrooms.
- New technologies for journalism and communication.
- Expand and diversify business models.
- New methods of content delivery.
- Increase confidence in journalism.
- Combat misinformation.
Who can apply to the call
The call will close on June 7, 2022 at 6:59pm Peru and Colombia time (23:59 GMT).
Google recommends that applications be preferably in English, but will be accepted in Spanish or Portuguese. These must be done online through the website: https://newsinitiative.withgoogle.com/innovation-challenges/apply/latam/.
Other information to keep in mind
- An online question and help session will be held next April 28 at 11 a.m. (Peru time), with the purpose of resolving doubts.
- This Q&A website is also available.
- For more information Google invites users to visit the GNI website.
Google's recommendations for media around the world
- When a reader consumes content from multiple topics, they are more likely to subscribe.
- Less than half of all digital content produced by newsrooms was consumed by readers who became subscribers.
- The value proposition for subscribers in Latin America often extends beyond journalism (i.e. discounts and coupons on goods and services).
- There are diminishing returns on the propensity to subscribe due to the increased frequency of visits.
- Increasing the number of known users significantly increases the propensity for subscriptions.
- Publishers, in general, should adopt more restrictive paywall strategies than they currently have.
- Minimizing friction in the buying process can have a significant positive impact on the subscription conversion rate.
- Readers in Latin America are generally more sensitive to prices than in other regions, but differentiated prices can increase average revenue per user.
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