Earth Day: Meta adds an option to raise funds on Instagram reels

On the occasion of the celebration of Earth Day, which will take place next Friday, April 22, Meta added news to its platforms, including a tool to create fundraisers and donate from Instagram Reels.

According to the company in a statement, with these developments they seek to offer users more information about environmental protection.

To this end, they have launched a feature, available in more than 30 countries, with which you can donate and create fundraisers directly on Instagram Reels for more than 1.5 million non-profit organizations.

Among some of the public figures who have already made use of this tool are rapper Dave Burd, also known as Lil Dicky, actress Maggie Baird or activist Zyahna Bryant.

Meta stressed that all the money raised with this tool on Instagram, called Fundraisers, will go entirely to each organization that has received the donations.

With this, the company invited users to visit the Climatology Center, which was launched as a Climate Science Information Center and is available in 150 countries. It details aspects such as polluting emissions at the country level.

On the other hand, Meta carried out other initiatives related to environmental protection in each of its social networks. For example, for Instagram she started a collaboration with illustrator Ping Zhu to create stikers or stickers that encourage users to support Earth Day.

That way, when someone uses one of the stickers proposed in a Story, they will be added to a chain of Stories shared by several authors, which will appear first, at the top of the application.

On Facebook, on the other hand, frames were added for users' profile photos, while in Messenger it is launching a pack of personalized stickers in three dimensions.

In addition, she partnered with comedian and presenter Ellen DeGeneres to create a new version for her smartphone game Heads Up! on Messenger and Instagram.

This anniversary also moves to Meta Quest and virtual reality (VR) experiences, thanks to which users can walk among endangered mountain gorillas in the volcanic forests of northern Rwanda or walk with giant pandas.

Another available experience is to share space with the children of Cabo Pulmo, a Natural Protected Area located in Mexico, to learn how mass fishing is destroying their local reef.

Meta also encouraged members of its community to shop for second-hand products on the Facebook Marketplace, where more than 700,000 eco-friendly and recycled items can be found in the United States this month.

Finally, the company recalled that since 2020 its global operations have achieved zero greenhouse gas emissions and that they are backed by renewable energy.

In turn, he said that he has set a goal to achieve net zero emissions throughout its value chain and has announced new initiatives for the future. These include addressing climate misinformation, accelerating the transition to renewable energy, investing in water restoration projects, leveraging carbon removal technologies, and leveraging Artificial Intelligence (AI) to combat climate change.

How did Earth Day come about

The first demonstration on the need to take care of the environment took place on April 22, 1970. It was promoted by Senator and Environmental Activist Gaylord Nelson, for the creation of an environmental agency to advocate for the care of Mother Earth.

This call, in which two thousand universities, 10,000 schools and several communities participated, was the starting point for the creation of the Environmental Protection Agency in the US, as well as the development of a series of laws aimed at protecting the environment.

In 1972, the first international conference was held to fully address this issue, with the aim of raising awareness among world leaders of the magnitude of the problems being faced.

Gaylord Nelson, was the one who established Earth Day to raise awareness of pollution issues and their impact on biodiversity and other aspects.

(With information from Europa Press)

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