Cyber Wow 2022:5 keys that every entrepreneurship should have during this date

Nowadays, it is common to make purchases online, and doing so means a great time saver, since people do not need to move to a shopping center and buy them. And this deepened with the onset of the pandemic, since with the lockdown, online shopping was further enhanced and this led to the birth of new ventures.

It should be remembered that prior to the pandemic there were special dates when big discounts were offered, such as Cyber Wow or Black Friday, among other dates. Nowadays, with the emergence of new businesses, it is ideal for entrepreneurs to know what to do to be able to compete against big brands and also be able to participate in discount dates.

For this, Ecomsur shows us 5 tips to prepare your e-commerce and stand out on a date like Cyber Wow.

1. Easy to remember website:

It is important to create a webpage, URL or domain that is easy to remember and this includes simplicity of typing and that is short. This will help users just by hearing the brand name to be able to deduce the page of the website and thus leave your brand in the minds of users.

If the customer of your company has friends, family, or people around them who consult them about something they bought, it will be easy for them to indicate your website so that the person you are consulting can acquire what they are looking for.

2. Highlight your promotional products:

If you put something on offer, it is necessary that people or visitors to your website know what you are offering as a priority. This is the first thing they should see when they enter your website.

You should also give them the option of being able to see the categories of your products, and of course the order, such as viewing from the highest to the lowest price or vice versa.

3. Navigation and quick response:

Your e-commerce infrastructure must withstand a large traffic of visits, purchases and browsing. Remember that these types of high-discount events attract many buyers and unfortunately in some cases the website crashes end up discouraging the customer and causing the company to lose a purchase. So it's necessary to optimize your website.

An omnichannel strategy can give you a great solution to unforeseen events. Having several communication channels that aim towards the same objectives will give the customer great ease when making their purchase.

4. Clear policies and conditions:

You must establish policies and conditions before launching offers to the public. Once you set them up, they should be announced along with discounts and promotions. For example, how long will the product purchased through the website be delivered, whether there is an option of exchange or return and the maximum period, data protection, and more.

This will help you avoid having bad experiences with your customers, since before making the purchase, they will be able to clearly observe the conditions and policies. Not only will you win a customer, but you'll build trust and loyalty.

5. Web security:

Nowadays, one of the protections that users know most about web pages is the lock that appears on the left side of the URL. Your website must count on it so that your customers know that they are not exposed to cyber theft when making payments with their cards.

“All of these recommendations require some preparation time to work well in high-traffic events and achieve the expected results. Today, consumers are already used to buying online, so it's easier for them to notice if something is not organized and only done lightly,” concludes Elías Zafe, Corporate Business Manager at Ecomsur.

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