Social networks are extremely important because they help connect people regardless of distance, in addition, they are a source of entertainment, they help to find information, make purchases on them, and more. However, each region has its own preferences, and in the case of Mexico, the leader is WhatsApp.
According to Statista data published in January 2022, Meta's WhatsApp is the social network with the most users in Mexico (94.3% ). This means that people have a greater preference to chat, make voice calls and video calls.
In second place is Facebook (93.4%), and in third place, with 80.5%, is Facebook Messenger. According to BrandMe, an average user in Mexico, until 2021, used about 29.6 hours per month within the app, with news and entertainment publications being the preferred ones.
In fourth position is Instagram (79.1%), fifth place is TikTok (70.4%). In the case of the short video platform, Internet users spend an average of 17.2 hours and most of them are teenagers.
The following social networks occupy the subsequent positions of preference among Mexicans:
- Twitter, 56 %
- Pinterest, 46 %
- Telegram, 39,9 %
- Snapchat, 29,8 %
- Discord, 15,7 %
- iMessage, 15,2 %
- Reddit, 12,2 %
- Tumblr, 8.4%
Statista points out that in 2019, approximately 77 million people were social media users in Mexico. This figure is projected to exceed 95 million by 2025. At the beginning of 2021, the percentage of the Mexican population with access to social networks reached 77 percent.
The same statistical measurement platform, points out that since the beginning of the COVID-19 outbreak in Mexico, daily consumption of digital content skyrocketed. Among social media users, Facebook users increased the number of minutes spent on that platform the most, spending about 35 minutes more per day compared to the period before the outbreak began. In addition, user traffic for the Facebook Messenger app grew during the most serious time of the pandemic.
On the other hand, Hootsuite data, presented in the Overview of social media use, in Mexico, there are 102.5 million social media users in the country, in addition, each year their number has increased by 2.5% on average.
Most of them spend about 3 hours and 20 minutes a day on their different social media profiles. The majority of users are women (54.4%) and men are fewer (47.6%), and from January 2020 to January 2021, the number of users increased from 89.0 million to 100 million.
Hootsuite's measurements coincide with Statista's, noting that the three most used networks among Mexicans are, in descending order: Whatsapp, Facebook and Facebook Messenger.
Among the main reasons to use social networks are:
- Keep in touch with friends and family (62.8%)
- Read new stories (47.1%)
- Discover content (45.0%)
- To occupy free time (44, 7%)
- Search and buy products (34.5%)
- See things to do or buy (32.4%)
In this way, it can be said that WhatsApp is the platform that most Mexicans have downloaded and that almost everyone uses it to keep in touch with their loved ones.
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