Pets are not only companion animals, they are members of the family. People are no longer afraid to publicly show that they are treated as friends and not as animals, buying them cookies, clothes, accessories, among other things. In that sense, they are also playing Spotify's animal playlist.
Taking advantage of the fact that dogs, cats, lizards, hamsters and more are treated in a special way, the streaming platform, within the framework of National Pet Day in the U.S. In the US, launched its Pet Playlists experience for all its users.
And although animals may not fully understand music, it is true that sometimes they wiggle their ears when listening to certain choirs, voices and more, which is why Spotify launched this modality for the first time in 2020.
In the last year, millions of users have not stopped creating pet playlists. On this occasion, Spotify invites people to tell something about their pet in order to receive a personalized playlist, based on the listening habits and personality of the animal. It should be noted that this dynamic is only available in the United States.
The streaming platform reviewed music trends for puppies, dogs, cats, birds and more, finding that “people love playing music for their pets.” Among them, for people the favorites are puppies, as searches for “puppy” on Spotify have increased by almost 700% since January 2020.
“Since its launch in early 2021, views of Spotify's This Is Calming Music for Dogs playlist have increased by more than 330% in the United States.” In addition to this list, users have created their own playlists on the platform, where the songs most added to the “puppy” lists are: “Sugar” by Maroon 5, “Wolves” by Selena Gomez and Marshmello, and “Roar” by Katy Perry.
Although puppies are the favorite among platform users, they are not the only ones, also the feathered, scaled and the rest of the furry ones have their place. According to Spotify, since January 2020, there has been an 800% increase in searches for “kitty”, an almost 700% increase in “hamster” searches, and an almost 600% increase in searches for “bird”.
For felines, the most common songs are: “Dangerous Woman” by Ariana Grande, “Heathens” by Twenty One Pilots and “Sweet But Psycho” by Ava Max topping the category of the “kitten” playlist.
For reptiles, the songs are more rock and roll, and the most used are: “Welcome to the Jungle” by Guns N' Roses and “Reptilia” by The Strokes to “Creep” by Radiohead.
It should be remembered that the option to receive a playlist based on the user's tastes and the personality of the pet is only available in the United States, even so, everyone can make their own playlist with the songs they consider are the most suitable for their friend.
To create your own playlist, you simply have to make a list like any other one from the platform. If you try to do it from the pet mode, the site will say that something happened wrong and that the function is not available and will recommend a playlist for the type of pet that was selected.
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