Discos Orfeón: the birthplace of Mexican rock n roll founded by Rogerio Azcárraga

One of the most visionary entrepreneurs in the industry also supported Mexican talent through his own label, including several rock and roll makers from the 1960s

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Rogerio Azcárraga, one of the biggest drivers and entrepreneurs of radio in Mexico, passed away on the night of April 11, 2022, leaving behind an important legacy for the entertainment.

Among his greatest contributions are, of course, the founding of the Formula Group, one of the largest broadcasting companies in the country, where great talents of national voice over have developed, who, of course, mourned his death through social media.

Another of her achievements was to change the radio uniquely musicalized to the radio spoken and full of drivers to accompany the listener in a much more intimate way, in addition to implementing a show journalism bar directed and composed only of female conductors.

However, this special affection he had for radio was largely due to his fondness for music, inherited by his father, a land where he also made important contributions, such as the creation of a record company dedicated 100% to Mexicans.

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Rogerio Azcárraga, who graduated as a business administrator at TEC de Monterrey, also saw in young stars one of the greatest jewels in the crown, so he founded his own label, Discos Orfeón, in 1958.

Orfeón recorded and marketed several of the great rock and roll stars of the 1960s. One of the recordings that is considered to be among the first original songs of the rock and roll movement full of Anglo-Saxon translations. This is nothing more or less than “Gólvora” from Los Locos del Ritmo.

Other great songs from the sixties that stood out through Orfeón were, for example, “High School Confidante” or “Popotitos” from Los Teen Tops; “Poison Ivy” from Johnny Laboriel's Rock Rebels.

The Discos Orfeón catalogue includes great bands such as Rockin Devils, Los Rogers, Los Sinners, Alberto Vázquez, Los Belmonts, Los Hitters, Los Locos del Rhythm, Los Rogers, The Hooligans, The UFOs and even the controversial Enrique Guzmán.

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He was even responsible for solo releases when these bands, already established, saw their biggest stars leave. César Costa of the Black Jeans launched in Orfeón “Mi Pueblo”, Angelica María “Eddy Eddy”, Enrique Guzmán of Los Teen Tops the theme “Your head on my shoulder”, among others.

It rarely opened its doors to bands and solo talents from other countries, but they were big. Such is the case of Bill Haley and His Comets, led by William John Clifton from Michigan, United States, creator of great hits such as “Rock Around The Clock”.

His label necessarily forced producers and Azcárraga himself to integrate other radio broadcasts to accommodate all Mexican artists around the Republic, and so he founded, for example, Radio Distrito Federal in the center of the country.

Then came Discotheque Orfeón A Go Go, a television program where the greatest of the genre gathered not only nationally, but also internationally, as is the case of the aforementioned Bill Haley. It was broadcast on XEW Television on Channel 2.

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The program is widely remembered for being one of the pioneers in the specialization of period musical broadcasts, made by and for young people, where the greatest stars gathered, most of them, of course, from their own label.

There are still numerous recordings of that program on YouTube. His stage montage was highlighted with large platforms, cages, boxes, and many dancers a go go who accompanied the music of bands such as Los Hitters, Belmonts, Teen Tops, The Hooligans, among many others.

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