Horizon Worlds and Meta are testing new features to monetize in the metaverse. That way, users will be able to buy and sell digital goods, services, experiences and more within the metaverse.
It should be remembered that Horizon Worlds is the metaverse of Meta, parent of Facebook, Instagram and WhatsApp. It is currently available in the United States and Canada, in order to access this virtual world it is necessary to have an Oculus Quest virtual reality (VR) headset.
As noted above, users must create an avatar to access the metaverse. In this digital space, people can meet their friends to attend concerts, go to exhibitions and more. The bet is that in the future the metaverse will be a space where people have a second life.
Meta hopes that the new features will help users reach a new level of creativity and provide them with new opportunities for monetization. “They will have more freedom to find a new business model that works for them.”
With these new tools, Meta makes available to people over 18 years of age who live in Canada and the United States, more options to earn a living in the digital world. “Creators who sell items will see a Commerce tab and a gadget when they're in Build mode that allows them to create buyable items.”
In addition to having integrated purchases, Meta is starting to test a bonus program for the creators of Horizon Worlds that will be available in the United States. These will be launched in the form of goal-oriented monthly programs that will be paid at the end of the month.
To carry out the project, the company announced that the Horizon Creator Fund, announced last October, was expanded by US$10 million, which has been used to provide resources to the creators of Horizon Worlds.
“These kinds of tools are steps towards our long-term vision for the metaverse where creators can earn a living and people can buy digital goods, services, and experiences,” Meta said.
Participants in this or any other Meta monetization program, such as Creator Bonuses, must adhere to Horizon Worlds policies, including the VR Conduct Policy in order to receive profits. Similarly, if there is something that could violate policies, a report can be submitted for Meta members to review.
The parent company of Facebook, which changed its name to Meta last year, has invested heavily in virtual and augmented reality to reflect its new commitment to metaverse, a futuristic idea consisting of a network of virtual environments accessed through different devices and where users can work, socialize and play.
The company competes with new players in the virtual world in which land, buildings, avatars and even names can be bought and sold as non-fungible tokens, or virtual assets based on “blockchain” (blockchain). The market for these assets skyrocketed last year, with sales sometimes reaching hundreds of thousands of dollars.
Horizon Worlds, a broad VR social platform, and Horizon Venues, which focuses on virtual events, are some of the first samples of metaverse spaces developed by Meta.
(With information from Reuters)
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