Citibanamex announced in a statement shared on Tuesday, April 12, that Sinead O'Connor was appointed as the new director of Consumer Banking, after having served as corporate director of digital experience.
Following his new appointment, O'Connor will be responsible for consumer products; personal credit and credit cards: digital solutions; digital channels; customer experience; distribution, correspondents, marketing and digital business development; payments and collections, as well as commercial banking.
For his part, the CEO of Citibanamex, Manuel Romo, commented that the appointment of Sinead was given with the aim of providing a better service to its customers through the development of digital tools and the continuous progress of its products.
O'Connor joined the banking institution in November 2018 and has more than 22 years of experience in the financial sector. In her role as corporate director of digital experience, she was responsible for the bank's digital strategy (including Citibanamex Afore and Citibanamex Seguros).
Because of the Covid-19 pandemic, the number of digital customers increased considerably, so the implementation of digital platforms was a fundamental axis for the services offered by Citibanamex. According to Manuel Romo, in the past year 88% of transactions were carried out digitally.
According to her LinkedIn profile, Sinead completed her university studies in Political Science at University College Cork, in Ireland, and later did a master's degree in business from the ESCP Business School. Before joining Citibanamex, he worked as a Spanish bank Santander for 14 years.
He also worked at Citigroup from 2000 to 2003 in London. Among the positions she has held are: Director of Special Projects and Multi-Channel Strategies, Director of Customer Experience, Chief Marketing Officer of Treasury, as well as head of corporate innovation.
It should be noted that O'Connor's appointment comes after Citigroup announced last January the sale of the Mexican National Bank (Banamex), which includes its 23 million customers, the more than 1,200 branches, commercial and retail banking and the collection of its artistic heritage.
While the process is expected to take approximately two years, some banks have already shown interest in the acquisition, such as Santander. However, President Andrés Manuel López Obrador has reiterated that he would prefer a Mexican investor, such as Ricardo Salinas Pliego (Banco Azteca) or Carlos Slim (Inbursa) as a way to” mexicanize” the bank.
Another bank that has expressed interest in Banamex is the Banorte Financial Group, as it has even issued an invitation to citizens to recover the bank bank by becoming owners and add up without a minimum of investment.
Meanwhile, prior to the 85th Banking Convention held on March 24 and 25 in Acapulco, Guerrero, Manuel Romo indicated that in April information on the sales process for potential purchasers, whereby a data table will be made available to those who qualify for the acquisition.
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