“Today's students are digital natives with diverse visions of today's world, expectations and interests, which are characterized, among other things, by accessing information immediately, from anywhere and with minimal effort”, this is how Lenovo defines the new generations Lenovo, the brand that with more than 30 years of experience in the field of technology, today it is more than aware of the link that young people have with computer science.
And it is that when we talk about the new generations, we also refer to a new form of communication and conception of leisure. These are young people, who not only communicate through networks, but also seek technology as a source of entertainment and personal development.
But these changes, which in one way or another define them in their habits, have at the same time impacted traditional education systems that have seen the use of equipment the perfect complement to teach and enrich the knowledge they impart in the classroom.
Thinking about every need, the “Give a Lenovo to Your Dreams” campaign not only seeks to leverage the demands of a digital generation interested in accessing information immediately, but at the same time seeks to boost its educational processes on new technologies, careers in data, entrepreneurship, the arts and other possibilities .
“We want parents, managers, teachers and students themselves to become aware of all the possibilities that technology opens up and its positive role in learning and adopting new options that today's youth are truly passionate about and we are working on different fronts through strategic alliances with organizations, including the education sector, donations of equipment, free courses and technical training, among other actions,” said Juan David Suárez, Marketing Manager of Lenovo Colombia.
Based on the emotions and the need to continue building the future of the youngest, it is that the brand, understanding its important role in opening up an infinite world of possibilities, opens the doors to the future of a generation that has in its DNA the desire to contribute to the development of a society in constant change from today on. To that extent the campaign's call is for adults, because letting go of young people's hands to give them a Lenovo is a way to give them independence and leverage the construction of their life projects.
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