Netflix has a new feature that predicts what the user wants to watch

Netflix wants to show its users more content related to what they really like and that's why it added a new reaction button.

As of today, the popular streaming platform offers a feature called exactly 'I love it', which allows all users to give series and movies a kind of 'double liking' that have come to captivate them.

This option is located next to the traditional 'Like' and 'Dislike' buttons and is now available on all platforms with Netflix: iPhone, iPad, Android, Smart TV and the web. The aim of the service is to ensure that users receive recommendations based on their tastes, even more precise than those currently available through its algorithms.

Netflix recognizes that it is sometimes difficult to measure whether or not a certain audience likes certain content; so the new 'I Love' option aims to more easily identify what really attracts users. For example, when using this option with a specific title, the recommendations will include more products with similar topics, or with the same actors and actresses.

“Consider double thumbs up as a way to adjust your recommendations to watch even more series or movies influenced by what you love. A 'Like' still lets us know what you liked, so we use this answer to make similar recommendations. But a 'I love it' helps us to be even more specific with recommendations for you,” they said on the official Netflix blog.

Facebook's legendary 'I Love' button arrives on Netflix with a different objective

It's still too early to find out if the “I love it” button will bring the results promised by Netflix. The only way to verify this will be if users start using it already; and depending on their experiences, the effectiveness of the new implementation of the streaming platform can be corroborated. There isn't much more science than users.

However, this combination also clearly shows that Netflix is still unable to clarify what its best ratings are. It should be recalled that the online service has left the “normal” rating system with stars in 2017; since then, it uses the reaction 'Like' and 'Dislike', so its algorithms improve recommendations by providing a percentage affinity with the title for each user.

However, this method has not been without criticism and controversy. After all, two available options have not provided any nuances and it is the 'I love' option that should change everything. From there until we achieve it, it is a different discussion.

The new Netflix button can be easily identified because it shows two hands with thumbs up. As mentioned earlier, this reaction is available both on the pages dedicated to each series or movie, and in the context menu that can be displayed from the main screen of the service.

You may also be eligible when pausing playback and in the period between the end of a chapter or feature film and the beginning of a sequel.

There may be users who don't have the 'I love it' button yet, and they just have to wait. When new features are launched with global reach, it usually takes time to reach certain countries or regions. If you plan to use Netflix from a mobile phone, tablet or TV and want to be sure you have it as soon as possible, it is recommended that you update the apps to their latest versions.

KEEP READING