6 tips for content creators to grow on social media

Now entrepreneurs are also digital, because thanks to platforms that allow them to monetize, artists, comedians and more have the opportunity to create content that generates profits for them. Because the competition is wide on the Internet, below are six tips to excel.

This April 11 was World Entrepreneur's Day. According to Findstack, there are close to 582 million entrepreneurs worldwide.

Technology has given people the opportunity to venture into new job options as content creators, among others. Whether it's videos, podcasts, or anything else, entrepreneurs must take into account six essential factors to grow their project. According to Kwai, a short video social network, the points to consider are the following:

While it is important for the creator to create content from a topic that they master and are passionate about, they should never lose sight of their followers or potential visitors.

You should analyze the characteristics of your customers, so that you can build a great speech and use the right language and tone.

Not everything is fun, so creators must have a goal when it comes to communicating. It is not recommended to just post just because followers could lose interest; if they follow it it is likely because of the topic you handle not to see random posts.

In that sense, there must be a clear objective about what you want to communicate, what you want to sell, what benefits there are, whether you want to show results, among other things that make sense of the account.

Electronic devices give everyone the opportunity to take photos and videos, so by following someone they want that person to give them something. Creating content that gives people a sensation should not be overlooked.

Another important point is to create a connection with followers outside the product or service offered to them. “Share your brand philosophy and promise of value in your content (from caption to post as such), in this way you will be able to humanize your project and demonstrate what sets you apart from your competitors”, recommends Kwai.

To create a bond of trust with customers, it is necessary for the entrepreneur to include real testimonials in their content. This will be a decisive point for a new person to be encouraged to make a purchase decision. The opinion of a third party will provide confidence and peace of mind about a product or service.

Although it may seem boring, it is important that the creator is aware of the metrics so that they can know what followers like the most, the best publication times, and things to improve for the next creations.

Kwai's advice is for all creators, no matter what topics they address or where they do it, since the main objective is that they do not forget that in order to grow they need people and that is why they must work on giving new content that is to their liking without losing their personal essence, which could be the main reason for them return, subscribe or make donations.

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