Meta relies heavily on its Reels, both on Instagram and on Facebook. A few hours ago, the company has implemented a number of improvements to the latter platform; that is, it is now possible to share videos from third-party applications.
With the new integration, Meta plans to make it easier to share content on Facebook Reels by removing a number of barriers. If before to share a video you had to download it, search it on a mobile device and then modify it, with the novelty the process becomes much more straightforward, since you now share and modify videos quickly with just touch a button.
How does the new feature implemented on Facebook for the Reels work
The button, called 'Share on Reels', has been integrated into several video services. Among them, VivaVideo, Vita and Smule.
In addition, apps interested in integrating this button into their service simply have to go to the Meta developer website and follow the steps explained there. Obviously, integration will depend on whether applications are interested in deploying them, or not.
“Once integrated, third-party applications will have a Reels button so that users can share short videos and customize them with Reels editing tools, such as audio, text, effects, subtitles, and stickers. Instead of downloading video content and uploading it later, they can now seamlessly create and share videos at the touch of a button,” said John McCarthy, director of product management at Meta in the company's official statement.
By making it easier to share Reels on Facebook, Meta plans to help internet users' videos reach a wider audience. A feature that is reminiscent of the 'Add Reel to Story' option that you have on Instagram; but with a much more ambitious goal.
The Reels are now available on Facebook
After a limited release in the U.S. UU. , the Reels finally came to Facebook strongly, massively. Now, users around the world will be able to enjoy these short videos almost anywhere within the app. However, it has a section dedicated to them so that no one misses any of them.
Meta has also worked to improve monetization through its Reels and give creators new ways to monetize ads.
Viewing stories on Facebook is quite simple, and even if there are users who do not want to see Reels on the social network, they are likely to appear by the platform's algorithms to appear in the feed.
When you enter the application, you can see the top section divided into three sections:
- History
- Reels
- Rooms.
Of course, to watch these short videos, you have to enter the second one. However, as users scroll down the Facebook homepage, they will be able to see “islands” of Reels that may be of interest.
Facebook and Instagram Reels have emerged as a way to counter TikTok's popularity for Meta services. Despite initial doubts about the format's adoption, it quickly became “the fastest growing content format to date,” according to TechCrunch. It can also be categorized as the fastest way to grow on Instagram and Facebook.
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