Trebel, this is the music streaming platform that Maluma invested in

Maluma decided to invest the music download platform Trebel, which earned a valuation of more than $200 million in its latest round of funding.

The platform allows you to listen to music free of charge as well as download songs to enjoy them offline. To make use of this option, you have to resort to a reward system based on t-coins, which are coins that are earned within the service every time you see advertising, for example.

Trebel is gaining popularity especially in Mexico, South America and Central America, where it has around 5.2 million monthly active users. It is also available in the US and will enter Indonesia in the first half of 2022.

Maluma, whose real name is Juan Luis Londoño Arias, will serve as an advisor to Trebel's CEO, Gary Mekikian and will play a leading role in expanding the service in Latin America. In some way he will work as an ambassador for this technology platform that aims to continue to expand.

In addition to Maluma, there are other investors in this service such as Christopher Burch, NBA player Thaddeus Young, and Mexican businessman Alejandro Grisi.

“Music is universal and when you travel to Latin American countries you can see that there are a lot of people, we're talking about the vast majority, who don't have a music subscription plan to access music when and how they want,” said Maluma, who grew up in Medellin, according to Bloomberg.

He added: “I have focused on being part of the opportunities that will provide the new generation in music with another means to gain new audiences for their growing careers, especially talent in Latin America, where resources are sometimes limited.”

The singer, who was born in Medellin, Colombia, in 1994, is one of the most important musicians in the region. He rose to fame in 2011 with songs such as Obsession and Carnival.

His debut album, called Magia and which he released in 2012, was a before and after in his career. The following year he was nominated for the Latin Grammy for best new artist and since then he has not stopped growing. In fact, with his second album, “Pretty Boy, Dirty Boy” he entered the No. 1 spot on the Billboard Latin albums ranking.

According to Forbes Colombia magazine, Maluma is one of the 50 most creative personalities. Likewise, he was chosen as one of the 100 leaders of the society by the magazine Gerente.

It is not the first technological platform in which the singer invests: a few weeks ago he became a partner of Rappi. On March 10, Maluma announced from its social networks that it would be the image of the company. According to the service company, the alliance is made with the aim of generating economic development in Latin America.

At that time, the singer stated that as a new partner of the company he would be involved in the creative and visual area, as well as issues related to the culture and communication of that company.

“Young and innovative talent is the basis of digital business. I am convinced of Latin power and that this land is full of giants. I am happy to be part of this family and I hope, from my knowledge, to contribute to expanding its internationalization”, said the musician about his new business.

Maluma also participated in the funding, for more than USD100 million, secured by the root-owned company La Haus and last month presented its new line of perfumes. As you can see, and as he himself acknowledged, he is now set to continue expanding into other businesses, many of which are technology-based.

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