Mavity, the Colombian labor connection initiative supported by Pharrell Williams

Mavity is a Colombian platform that seeks the connection between creative professionals, mainly Latinos, with agencies and startups from the United States and the rest of the world. Along these lines, they have reported that in the last 48 months, digital work has registered so much growth, reflected in the increased demand for IT and creative talent from the North American continent.

The platform was designed by Tomás Uribe Neira, a musical composer who moved to New York in 2013 to pave the way for his career goals, and while living this experience, the artist had to face the challenges and difficulties involved in creating Latin American work teams in the United States.

Thus, in the company of Kristian Diaz, Uribe turned these difficulties into opportunities and together they developed the first version of Mavity, known as Stereotheque.

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The idea of the startup has been so attractive to investors that it received support from Techstars, recognized as one of the best startup accelerators in the world, according to Forbes.

But it is not the only injection of resources that Mavity has received since it also obtained an investment from Black Ambition, an initiative of Pharrell Williams, which seeks to allocate capital for the acceleration of Latino- and African-American-led startups.

But in addition to connecting professionals with companies, the platform provides them with project management and communication tools to accompany each process. In this way, it also allows promoting “the creation of work teams with professionals from different areas, who can provide solutions to different companies. Through a reputation score, well-performing teams can find more and more projects.”

The platform also seeks to promote continuous workflows in independent creatives so that they can find offers at any time of the year.

Today, Mavity has won awards such as the NYC Recovery Challenge, which recognizes startup management through a competition organized by entities such as Google For Startups, Cornell Tech and Tech NYC. It also has the InTalent, organized by the Institute for the Integration of Latin America, the Caribbean (INTAL) of the Inter-American Development Bank (IDB) and the MIT Technology Review, which awards innovative initiatives in creative industries.

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