YouTube is preparing a new update to provide more options for its consumers. The fact is that Google's video-sharing platform wants to include a new way to indicate whether a video 'loved' a user, as well as whether a video caused laughter, promising a way much easier to interact with the content of a creator: the use of emojis in reactions.
It is very clear that the good behavior of reactions in other options on the market, especially on social networks, motivates people to use them so that users feel more comfortable and with less effort when they show something. And, therefore, it is quite logical that Youtube does not want to lose track of its competition, and in this way they are testing its use.
How will emoji reactions be implemented on YouTube
Well, contrary to what you might think, these reactions won't stay in the comments section, which has long been the most popular way to criticize (for better or worse) videos.
The company, owned by Google, has decided that they will be on the same recordings through a drop-down menu. As a result, users will be able to decide to use them at a specific point in the content being viewed and, more importantly, everything will be recorded anonymously (at least for the time being).
And what types of emojis are there? Well, they're the most common to use. Some examples are hearts; surprise; sadness; and, even, a question mark may be left. The type and number of the use of these reactions will change depending on the employability that users give them.
New for viewers and content creators
This, obviously, in addition to benefiting the users themselves, who have more response options, also has positive results for the content creators themselves.
The reason is that they can know exactly what users like more or less, without having to read all the reviews to find out.
Now, YouTube has announced that the ability to use emojis in reactions will be implemented on certain channels to know their impact, and whether users will see it as something positive or not. But knowing the great use that is currently given to this feature on other platforms; be it Telegram, Instagram, Facebook and coming soon WhatsApp, it is normal to think that all this is here to stay.
Top 3 most viewed videos in YouTube history
1. Baby Shark Dance
Contrary to what many might believe, 'Despacito' is not the first place, but a children's song that everyone has heard at least once.
This English version was born from a South Korean song and managed to surpass all YouTube content with more than 10 million views.
2. 'Slow' by Luis Fonsi and Daddy Yankee
In second place is “Despacito” by Luis Fonsi and Daddy Yankee.
It was released in 2017 and since then it has been a global hit, registering more than 7.7 million views so far.
3. Johny Yes Papa The best Song for Children. LooLoo Kids
Again in the top of the most popular videos a children's song sneaks. It is a lullaby in English that has earned more than 6.2 million views on its YouTube channel.
The melody is accompanied by the animation of a baby who has also enchanted people.
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