20 billion pesos will be allocated in calls to promote creative business ideas throughout Colombia

At the Casa del Marqués del SENA in Cartagena, the National Government announced a national call to finance the creation of 250 new businesses and promote 1,000 jobs in arts and heritage activities (art in motion, sculpture, photography, cultural and heritage tourism), cultural and heritage industries (music, film, TV, video and radio) and the creative industries (video games, interactive audiovisual content, digital platforms, app creation, animation).

President Iván Duque, who was present at the launch of this initiative, said: “The Orange Economy has triumphed because it does not belong to one person, it belongs to everyone and is democratically distributed in our country. What you need is opportunity, capital resources, scholarships and calls, and that's why we have a SENA Orange that has understood the world we live in and is now a creative, cultural and fourth industrial revolution SENA.”

For his part, the director general of SENA, Carlos Mario Estrada Molina, said: “As the operational arm of the Orange Economy, our commitment is to facilitate access to opportunities and the closing of the social divide in our country through the promotion of talent and creativity of all Colombians, and the best way to doing so is creating business, entrepreneurship and equity throughout the country.”

This call for creatives from Colombia's 32 departments will be available from March 24 to April 25, 2022. Interested parties can find out the terms and conditions by going to: http://www.fondoemprender.com/.

The entity highlighted that during the current Government, the SENA Emprender Fund has allocated more than $76 billion in seed capital for the creation of 788 new orange companies, which currently generate about 4,000 formal jobs throughout the country.

The 'Heroic City', at the same time, hosted the “Orange, Digital and Green Economies” event, organized by the Ministry of Labour and SENA within the framework of the OECD Skills Summit. In this space, trainees and instructors of the Entity presented to Mathias Cormannz, Secretary General of the Organization for Economic Development and Cooperation; Adriana Mejía, Ambassador of Colombia to the OECD, and more than 40 plenipotentiaries, ministers and representatives of different countries, the theoretical-practical training model which SENA is implementing to prepare Colombians for the jobs of the future.

The event was attended by the Deputy Minister of Labour, Andrés Felipe Uribe, and the director general of SENA, Carlos Mario Estrada Molina, who welcomed the attendees and shared the good practices implemented to promote education, employment and entrepreneurship in the country.

To access the SENA Entrepreneur Fund, a technical advisory route must be followed, guided by entrepreneurship managers of the Entity.

The creative economy or creative industry is the sector of the economy that involves the generation of ideas and knowledge. The concept essentially covers the cultural industry (art, entertainment, design, architecture, advertising, gastronomy) and the knowledge economy (education, research and development, high technology, computing, telecommunications, robotics, nanotechnology, aerospace industry).

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