YouTube doesn't want to be left behind in the world of streaming, which is growing exponentially on other platforms such as Twitch, TikTok or Instagram, which is why it is making way for five new features.
The new tools were announced by Creator Insider, which may sound to some very similar to those on TikTok and Twitch. Below are the news.
This is a feature that will allow streamers to have guests in their live shows. They will be able to access them from their mobile device via a guest link. When both are connected, the screen will split in half, one for each person.
At the moment, the tool will be working only for mobile devices and can be tested by a small number of users.
A red ring will now be integrated that will indicate to users if their favorite youtuber is live, similar to how Twitch, Instagram, Facebook and TikTok do. That way, followers can immediately know if their influencer is live to join the stream and not miss the news. This mode will first reach mobile devices and later to web support.
This feature is already known to many under the name “raid” on Twitch. It's basically allowing the content creator to send their viewers to another live (when theirs ends) and thus create a community that drives other channels.
This action will be limited to channels that have more than a thousand subscribers and do not have strikes (misconduct). In addition, the creator must be subscribed to the channel to which he will send the Live Redirect, or the other streamer must have the feature enabled. The purpose of this regulation is that hate raids are not made, where viewers of the main channel are redirected to another streamer to harass and denigrate him.
It again simulates a Twitch feature. This allows the viewer to watch the stream in full screen (horizontal) from their mobile phone, where one part is divided for live and another part for reading and writing messages. YouTube will add the number of viewers in the corner of the screen.
So that the streamer does not lose the questions highlighted in the sea of comments, they will now appear at the top of the chat so that they can be seen by everyone more easily and without fear that they will be lost.
Last February, the platform also said that YouTube Shorts will receive new features and tools, in addition to new video effects, editing capabilities and the option to respond to comments by creating a short, similar to how it is done on TikTok.
It will introduce new ways to monetize shorts, including expanding avenues for branded content, bringing Super Chat to Shorts, and finally enabling the ability to buy from a Short.
He also reported that purchases will expand widely on the platform. So the live shopping experience will explore new aspects. New knowledge will be added to YouTube Studio which, according to the company, will help creators understand how their viewers interact, allowing them to generate ideas for new videos, based on that information.
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