This is how the presidential candidates' competition is going to increase their followers on social networks

Not all candidates use all social networks, in fact, some do not even use a website, their proposals are known to the media or in debates, as has been done traditionally, but many others have even ventured to be part of viral networks.

For example, Tik Tok is one of the most popular networks at the moment, it is one of the few networks that all candidates have, but some are much more active than others. There Gustavo Petro is the one with the most followers, more than 427,200 with a total of 2.8 million likes. Figures as of March 24, 2022.

It is followed by Rodolfo Hernández, who until recently had the most followers, has 257,600 and 2 million likes.

In third place, Federico Gutierrez is followed by 90,900 users and he has 743,000 likes on his videos on this social network.

Despite being the candidate who has had this social network for the longest time, Sergio Fajardo has 5179 followers and 53,100 likes, he is also one of the most active on Tik Tok.

The other candidates: Enrique Gomez has 1044 followers and 6824 likes, Ingrid Betancourt with 498 followers and 2863 likes, John Milton Rodriguez has 429 followers and 2861 likes and finally Luis Pérez has 146 followers and 92 likes.

Another social network, which is very important in this campaign is Twitter, which in some cases has become the official channel for pronouncements and publications by candidates. There the figures have Gustavo Petro, also, with the largest number of followers, 4.6 million, second Sergio Fajardo with 1.6 million, Federico “Fico” Gutierrez 791 thousand, Rodolfo Hernández 126 thousand, Luis Pérez is reaching 76 thousand, John Milton Rodríguez 39 thousand, Ingrid Betancourt 38 thousand and Enrique Gómez 26 thousand followers.

Facebook and Instagram are another of the most used networks by almost all candidates, the former having about 32 million users in the country, while the other has approximately 12 million, becoming the most used social networks in Colombia. YouTube in some cases is also an important channel for candidates who have seen great potential to win votes.

These networks have become so important that part of their budget has been invested in producing content and publications on their profiles. This had not been done in previous campaigns, so it has become an interesting aspect to analyze.

According to META, the company that owns Facebook and Instagram, as of March 13, four candidates (Petro, “Fico”, Fajardo and Hernández), have invested some 810 million pesos in ads and publications.

The one who has invested the most is Federico Gutierrez with around 500 million, then there is Gustavo Petro with around 170 million, which was spent the most in the week before the elections of the presidential consultations, Sergio Fajardo almost 90 million and Rodolfo Hernandez has invested the least with 50 million, but he has had the least investment. better positioning organically (without having to pay).

The figures of the other candidates are unknown, but it is not ruled out that in the remainder of the electoral contest, they start investing in these tools.

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