Buenos Aires, 23 Mar An advertising agency and another agency for communication, public relations and content production asked to take the heart of Diego Armando Maradona, who died on November 25, 2020, to the 2022 World Cup in Qatar. “After several movements and transfers, the last thing that is known is that Diego's vital organ is protected, with custody and in formalin, in the Department of Pathological Anatomy that belongs to the Buenos Aires Police. For now... “, says the statement released by these agencies. “Bombay, creative advertising agency based in Mexico, USA and Argentina, and SDO, producer and agency of regional PR and digital, are the driving forces behind this initiative that proposes the presence of Diego's heart from November in Qatar,” says the text. Javier Mentasti and Manuel Vega, managers of Bombay are “convinced” that if Maradona had not died, he would be present at the World Cup to encourage Argentina. “We want to fulfill what we feel would be his desire, we want the heart of Maradona to travel with the national team to Qatar. That he accompanies the team on the way to Ezeiza, to travel with them, to be in the concentration, in a room, in the mic, in the locker room, on the court and if God and Diego want, seven games later, next to the long-awaited cup. It is our dream, and we want it to be everyone's dream from today on,” the statement says. “Can you imagine Diego's heart in the national team's locker room and in the pre-match talks? Maybe it's a dream, but we want it to come true,” added Lucas Mentasti, director of SDO. According to the promoters, there are already “many followers” of this initiative. One of them is César Pérez, owner of the house museum “La casa de D10s”, one of the buildings where Maradona lived, now converted into a museum. “In our house we live and breathe Maradona: her childhood, her career, her family. We identify with this initiative and support it because nothing better than Diego's heart travels to Qatar, so that both he and the players and football lovers feel close to him in some way,” he said in the text.
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