After two years of waiting, more than a hundred bands and artists visited the four stages of Lollapalooza Argentina 2022. Miley Cyrus, Foo Fighters, The Strokes, A$AP Rocky, Martin Garrix, Doja Cat, Alan Walker, Bizarrap and Machine Gun Kelly, among many other national and international talents, gave unforgettable shows to hundreds of thousands of fans.
There, under the campaign “Disconnect to connect with what matters most” and for the sixth consecutive year as the official sponsor of the event, Chevrolet presented its innovative space with Onix.
The Chevrolet Onix is one of the most connected exponents in its segment. Given this distinctive quality and through this sponsorship, the model once again played a leading role in the digital arena of fans of music culture in Argentina.
During the festival, different creative proposals were made for the public, from a TIK TOK DOME - a space specially dedicated to generating content from a 3D scanner - to an immersive place for attendees to relax.
“We are very happy to have been again at this iconic music festival in Argentina. We wanted to contribute with unique experiences for the audience that gathered physically or through the digital space at the LolLaar. This festival exalts music and pop culture to the fullest. Chevrolet, through this sponsorship, wants to generate memorable moments with 'Real Connection Above the Onyx',” said Hermann Mahnke, Chief Marketing Officer of Chevrolet South America.
Different figures from the show and music such as Florencia Otero and Germán Tripel passed through the space. “The truth is that it is always beautiful Lollapalooza, a festival after two years. So here we are, supporting. And also by the hand of Chevrolet who always invites us, so very happy”, emphasized “Tripa”.
For her part, the actress and singer described: “We did a little bit of everything, we made our 3D video. Nina also, today that we came as a family, was exploring the new Onix by honking horns. All Lollapalooza found out that Nina was here.”
And he explained: “It also has a relaxation area where we can disconnect a little bit. Everyone in his own world. He always has new proposals and we love being able to be brand ambassadors and being able to tell about it from there.”
An experience that brought together the best of music and art, wonderful postcards, relaxation and fun with family or friends. “The good thing about this festival is that you can see bands and songs that you don't usually listen to. Styles that you don't follow much, so it's good because you see a while of this, a while of the other. So very happy, always”, concluded Tripel.
In addition to this, in the preview of the festival, Chevrolet organized a competition that was awarded different entries so that social media followers can enjoy the show live.
With the support of different influencers and ambassadors, the firm invited the public to upload their content to social networks and thus show their talent together with the Chevrolet Onix. One of the most outstanding features of the model is its technological innovations, the safety equipment, comfort and great energy efficiency of the new generation of Chevrolet engines.
Those who want to know the characteristics of the Chevrolet Onix and its different versions, can go to the following link.