All the winners of the night that had communication as the protagonist

The Professional Council for Public Relations and the DIRCOMS Circle, the two most important entities that bring together professionals in institutional communication and public affairs, carried out the second edition of The Night of Communications. There, the Council awarded the outstanding professionals of 2021, while the DIRCOMS Circle unveiled the winners of the seven categories of the DIRCOMS 2022 Awards.

The event, which was hosted by journalist Sandra Borghi, was attended by the ternados of both organizations and was streamed through Infobae.

At the beginning of the evening Diego Campal, president of the Professional Council, thanked the more than 700 members. “They are the engine of our Institution and we are happy to be able to honor and honor them tonight, for their talent, leadership, but above all because they value our great profession,” he said. He also reaffirmed the significance of organizing the event in conjunction with the Dircoms Circle: “The two institutions are sisters and the synergy between the two occurs in a very natural way. It's important for us to have tonight, meet, celebrate and recognize each other among colleagues.”

“With 62 years of experience, the Council is the most transversal and representative institution of communications and public relations in Argentina. Through our 9 commissions, every professional finds a space to belong,” Campal said regarding the importance of the Council for the profession.

“We are proud to be able to carry out this second edition of 'The Night of Communications' in the year in which the DIRCOMS Circle celebrates our 20th anniversary together with our nearly 200 DirComs that make up our organization,” recalled Valeria Abadi, president of the Circle of Directors of Communications (DIRCOMS) of the Argentine Republic .

The award ceremony began with the presentation of the DIRCOMS Awards, which was given by its president Valeria Abadi and its vice-president Silvina Seiguer. “We are very proud of the path we took with the awards. I am pleased to have led this initiative since its inception and I can already see that it will be something that will be instituted in the institutional communication sector of Argentina,” Seiguer concluded.

As in the previous edition, the DIRCOMS Awards had a first jury composed of 30 DirComs who evaluated through the Oxobox platform the more than 100 campaigns presented in the seven categories, of which three campaigns were finalists in each of them. Then, a multidisciplinary jury composed of professionals from Marketing, Advertising, Academy, Journalists and the digital world evaluated all campaigns on the same platform.

The evaluation is carried out based on the strategic approach of the campaigns or actions, their creativity, the integration of tools, the management of the campaign and the results achieved. SMS — San Martín, Suárez y Asociados is the auditor of the DIRCOMS Awards, ensuring the transparency, rigor and confidentiality that make to the integrity of these awards that recognize Effective Management in Institutional Communication.

In this edition of the DIRCOMS Awards 2022, the winners were:

· External Communication Category: Grupo Arcor and its campaign “Arcor, 70 years looking to the future”.

· Internal Communication Category: ArcelorMittal Acindar with his campaign “#YoGenero”.

· Sustainability Category: Tenaris with its campaign “Integrate, connect and digitize education in a pandemic”.

· Public Affairs Category: Andreani with his campaign “Long-term relationships”.

· Crisis Management Category: Flybondi with its campaign “#ElPalomarNoSeVa”.

· Publications category: Camuzzi Gas with “Stories that connect”.

· Digital Category: Bristol Myers Squibb with its campaign “Living with Cancer”.

A very special moment was experienced during the “DIRCOMS Recognitions”, which was led by the member of the Board of Directors, José Montaldo. With these Recognitions, the DIRCOMS Circle seeks to highlight and reward those individuals and institutions that have excelled especially on issues related to communication.

The first of those recognized was Mateo Salvatto, for his commitment to education and technology in developing and disseminating the “Talk It Up” application. Marcelo Longobardi was also recognized for his continued commitment to press freedom, republican values and independent journalism.

The most emotional moment was when Esteban Bullrich was present in “The Night of Communications” through a video. “I thank Circulo Dircoms for this recognition and I do it on behalf of all those who suffer from ALS in Argentina. I want to take this opportunity to make a new call for unity since I have not seen a change in trend. I know it's hard to change history, but I know that's what we've been called to do. We just have to let go of our chains of our history and choose a different path,” said Esteban Bullrich.

The categories for the awards by the Council were: corporate sphere, public sphere, consulting, academia, young professional, career, leadership in organizations and civil society organization. The awards ceremony was given by Diego Campal and Lucila Maldonado.

The main objective of the process of choosing the winners is to make an inclusive, diverse and representative recognition, while this edition had 26 finalists. “To reach the finalists of this edition we had two instances. In the first, the members of the Professional Council for Public Relations nominated their candidates who, in this edition, were 26 finalists who are joining us today. In the second stage, a multidisciplinary jury defined who this year's winners are,” explained Lucila Maldonado, leader of the Council Awards.

The winners of the Professional Council for Public Relations:

· Corporate Area: Brenda Bianquet, Corporate Affairs Manager/L'Oréal Argentina

· Public Scope: Pablo Tomino, Press Director/Government of the City of Buenos Aires

· Scope of Consulting: Santiago Rossi, Director /Public Arena Consultants

· Academic Environment: Carolina Carbone, director of the PR career/University of Belgrano

· Young Professional: Julián Olguín, Account Assistant /Urban Communication Group

· Career: Alejandra Brandolini, president /AB Comunicaciones

· Leadership: Pierpaolo Barbieri, founder /Uala

· Civil Society Organization: Guest Foundation

This year the Public Scope category was named “Rodrigo Conti” for the first time, in tribute to the promoter and vice-president of the Public Scope Commission of the Council, who died this year and remembered by the entire professional community.

One of the finalists in the Public Affairs: Government Relations category was Andreani's “Long-term Relationships” campaign, a communication and public affairs plan developed in just five days for the Ministry of Health of the Nation regarding the logistics operation of COVID-19 vaccines.

“We are proud to receive this recognition from our colleagues. 2021 was a year of great work that generated enormous satisfaction as communication professionals, having been part of a historic event such as the vaccination campaign in the pandemic, based on the essential role Andreani plays as a logistics company in supplying the country,” said Verónica Zampa, manager of Communications and Sustainability of Andreani Logistics Group.

For its part, the company Arcor was a finalist in the category External Communication: Reputation, Image and Public Relations, with its action “Arcor, 70 years looking to the future”, where a group of young entrepreneurs dared to look to the future in 1951 and opened the doors of the first candy factory to become a large company .

“It's a real honor to be finalists with this case that we put a lot of passion on. We are proud of the campaign we ran and recognize that being finalists in this category, where many large companies present their cases, is an achievement in itself,” said Lázaro Quintín, Corporate Manager of Institutional Communication and Marketing Services at the Arcor Group.

The company Arcos Dorados, was finalist with “We grant your passion from home”, in the category Internal Communication: Employee engagement and cultural change. The action describes the program that was born 21 years ago with the aim of encouraging employees to share and develop their passion.

“We are very proud to be finalists in the DIRCOMS Awards, one of the most important awards in the field of Communication. It is a privilege to feel at ease among peers and to share this valuable distinction with the other finalists,” said Fernando Arango, Communications Manager at Arcos Dorados S.A.

The Internal Communication: Employee Engagement and Cultural Change category was also among its finalists the Dow Argentina campaign “DEN - Network of Employees with Disabilities”, on the network for employees with disabilities and allies of the company that promotes talent development and provides tools for their employment integration.

“In this process there are fundamental pillars on which Dow works: accessibility, awareness and labor inclusion. The plants and offices in its complexes in Argentina are adapted for people with all types of disabilities; training staff through disability awareness courses is another measure that DEN carries out. Labor inclusion - and the subsequent development of talent - is a goal that the company promotes through the regular holding of its inclusion fair, a space where external suppliers can showcase their services and skills,” explained Guadalupe De Latorre, Communications Manager at Dow Argentina.

“Be One Of A Kind” was Globant's campaign that was finalist in the Publications category, which describes the company's global initiative with which it seeks to form a community that will serve as an agent of change and inspiration for present and future generations in the world of technology in terms of inclusion, diversity, gender, accessibility and well-being.

“We are honored to receive this recognition. Getting here reflects the importance and impact of our Be One Of a Kind initiative. We want to empower people and recognize them for their uniqueness and learn from them. This space seeks to illuminate the importance and necessity of inclusion and diversity for innovation. We all have something to offer, but above all, a lot to learn on this path. We are delighted to have been able to work on these issues with journalists, institutions, specialists and Globers, and create an ecosystem of mutual teaching and visibility. We believe that actions like this are fundamental to driving different perspectives on diversity and inclusion within a global conversation,” said Wanda Weigert, Chief Brand Officer at Globant.

Meanwhile, “Energy for Industry” was the action of Pan American Energy (PAE) that was finalist in the category External Communication: Reputation, Image and Public Relations. With it, the company seeks to communicate its commitment to industry, to the country and to the region through a message that describes its way of working and relating to industries, through the provision of products and services that drive them to be always on the move.

“Having been finalists for the Dircoms Awards motivates us to continue working to communicate the company's commitment in the country, its role in the industry and its contribution to Argentina's energy development. We are pleased to have won this award [1] because it is a recognition of our way of communicating. It is a merit of the entire team of the Corporate Vice Presidency for Institutional Relations, which devised a 360 strategy and achieved effective communication for stakeholders,” they said from Pan American Energy.

Tenaris was also a finalist in the Sustainability category: CSR, volunteering, reporting. Its action “Integrate, connect and digitize education in a pandemic” describes how, during the COVID-19 pandemic, it turned its industry 4.0 know-how to seek innovative solutions aimed at promoting the continuity of pedagogical projects, within the framework of its traditional link with education.

“All recognition of our educational and social programs is a pride and at the same time an encouragement to continue working on this path that we began to follow since the beginning of this industrial project. Thank you Dircoms for bringing us to this instance!” , said Martín Fresco, Director of Communication at Tenaris Southern Cone.

The jury members were Mariano Wechler, co-founder of Digital House and DigBang; Laura Zommer, executive and journalistic director of Chequeado; Diego Campal, president of the Argentine Public Relations Council; businessmen Isela Constantini and Gastón Remy; marketing and advertising experts Mariano Pasik, Gonzalo Vidal Meyrelles, Ximena Díaz Alarcón and Gustavo Buchbinder; Corporate Communication Specialists Michael Ritter, Valeria Abadi and Gustavo Averbuj; gender benchmark Cintia González Oviedo; Santiago Bilinkis and Silvina Moschini on communication and technology issues; journalists Cristina Pérez, Virginia Porcella, Sebastián Catalano, Tristán Rodríguez Loredo, Martina Rua, Chani Guyot and Alex Milberg; and the doctor of Social Sciences, Adriana Amado.

The Communications Night was held thanks to the support of the following companies: AB Comunicación, Alurralde&Jasper, Andreani, Ballero-Landoni, BAT, Bayer, BBVA, Biogenesis Bagó, Bristol-Myers Squibb, Camuzzi, Cargill, CCU, Quilmes Brewery, Codere, Dow, Farmacity, Genneia, Globant, Arcor Group, Insud Group, Holcim, ICBC, Jeffrey Group, KPMG , L'Oreal, Mabe, Mastellone, McDonalds, Metrogas, Movistar, Orange X, Naturgy, Newmont, Newsan, Ninch, New Nordisk, OSDE, Pan American Energy, Politi+Hansen, Octopus PR, Raizen, Sanofi, Swiss Medical, Syngenta, Tenaris, TGN, Unilever, Urban PR, Vigonale Alez Villanueva, Volkswagen and Whirlpool.