How to Make Successful Stories on TikTok

Nowadays, there is a lot of competition between social networks to know which one is the best and which one has the best updates. That's why they're constantly changing and updating to deliver the best content possible. It is clear that media content is being the 'boom' of the current generation, and from this TikTok emerged. Since its inception, the goal has been to deliver content through short and long videos. And now it seeks to continue its growth by incorporating the popular Instagram Stories or 'Stories' into its platform.

Presenting this new feature on TikTok has been on their mind since last summer and only now have they decided to implement it. It is currently in beta, but it is expected that it will soon be enabled for all users of the platform.

How TikTok Stories work

Stories work in a similar way to Instagram-powered stories. They last 24 hours and can be viewed by browsing through a user's profile by clicking on their profile picture. Although they can also appear in the 'For you' section of the platform.

You can see how many people have seen your story, but you can't see who has seen it. Although, unlike Instagram, you can like publicly and post comments. On Instagram it can be done, the difference is that it is done in private mode.

Publishing a story on TikTok requires the same process as publishing a regular video. Click on the 'publish' option, located at the bottom of the screen. Here you can take photos and videos. It should be remembered that to take a picture you do not need to use the timer as in the video; you can use filters and include music.

The TikTok competition is left behind thanks to its Stories format

Several networks have introduced the Stories feature on their platforms. The first social network that started using this tool was Snapchat. Then, and the most popular of all, Instagram. Later, it was followed by other digital platforms such as Facebook, Twitter, even WhatsApp, and now TikTok.

However, the success has not been the same. Twitter, seeing that this tool was attracting a greater number of users, did not think twice and decided to introduce them to its platform, called 'Fleets'.

However, not a year had passed since its launch when they began to notice that it was being a failure. Therefore, they decided to eliminate them. “We were hoping that Fleets would help more people feel comfortable joining the conversation on Twitter. But since we introduced it to everyone, we haven't seen an increase in the number of new people joining the conversation with Fleets as expected,” said Ilya Brown, Twitter's head of product, brand and video ads in a statement.

Facebook was not far behind, it decided to integrate this new tool to attack TikTok, the most downloaded application by far. However, the company continued its course and continued to incorporate the Stories à la carte, as it achieved the expected results.

For Instagram, one of the first platforms to make this functionality fashionable, followed by Snapchat, continues to have a boom and the feature is not without improvements. Most users say they use Instagram Stories more than post photos to their profile.

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