A space at the largest festival in the country where diversity and its own essence were celebrated

Miley Cyrus, Foo Fighters, The Strokes, A$AP Rocky, Martin Garrix, Doja Cat, Machine Gun Kelly, Jane's Addiction led a lineup of over a hundred international and national bands and soloists at Lollapalooza Argentina 2022. After two years, the public again witnessed one of the most important music festivals in the world. A few meters from the show, Benetton United Park became the meeting place for young people, who celebrated the union and the essence of their own.

This space was designed for visitors to experience the universe of Benetton's men's and women's perfumes through playful activations, installations with high visual impact and aromas of revolution. Nature, colors, rest, fun, its own essence, union and celebration were the pillars of the space that made the Lollapalooza experience even more unforgettable.

The entry point to the space was a large neon tunnel with optical effect so that visitors could take a picture and share it on their social networks with all the spirit of Benetton. The second sector of Benetton United Park featured the imposing figures of the Sisterland women's fragrance universe: Green Jasmine, Red Rose, Pink Rapsberry and Blue Neroli. There, guests were offered an olfactory experience so that they could get to know the different scents of the collection and discover their ideal perfume.

Another corner proposed by this experience was the Fun space, a circular structure designed to make 360º videos with elements of surprise to generate outstanding content. Finally, on the terrace of the place you could enjoy a unique view of the stages and the property.

“Benetton United Park was a space dedicated to entertainment and enjoyment, where guests could be free, creative and diverse like Benetton's world of fragrances,” they described from the brand.

Inside the Lollapalooza experience

In addition to the four main stages where national and international artists gave impressive shows, the festival had meeting places to dance and enjoy with friends. These were three houses with Latin American DJs, representatives of different musical styles such as hip hop, trap, pop, breaks, samba, reggae, dub, disco, funk, jazzfunk, soul, house, folktrónica, among many others.

In addition, the meeting invited us to live an experience with multiple artistic expressions. This year, Marta Minujín was present with two of her Sculptures of Wishes and Rafael Parratoro intervened the iconic body logo of Lollapalooza that welcomed the event.

Finally, the little ones also had guaranteed fun at the Kidzapalooza. A festival within the festival that invited children to have fun with various proposals such as science workshop, eco-toy workshop, screen printing workshop, rock school, look station, dance area, rap school and Xtrema area.

A unique experience where the public could enjoy for three days the best of music and art through innovative creative proposals. The keys: contact with nature, relaxation, fun, union and celebration.