It is estimated that the Irish community in Argentina numbers about 500,000 people and is the fifth outside that country. It is a traditional celebration, ancient and beloved by that community, reminiscent of its patron saint.
Irish emigrants took their religion and custom to the countries where they went and they never lacked the image of their patron saint. That is why the feast of March 17 is always celebrated with such excitement. Starting in the mid-1990s, the national government of Ireland began using this holiday as a campaign to spread its country internationally and from there it spread throughout the world.
But what does it have to do with beer? This tradition was started by the Irish who emigrated to America, associating Irish beer tradition and culture to this date. Over the years, more than a religious celebration, it became a cultural day to celebrate Ireland and the customs that make up its identity, which is why green outfits and ornaments, shamrocks and goblins. And in that framework it was also associated with friendship and is used as an excuse to meet with other people.
A recent survey conducted by Gelt, a cashback app, looked at how this holiday has an impact on Argentinean consumption. If it is celebrated and what beers do Argentines prefer. In the country for several years in the middle of March, some gastronomic places, but especially bars and pubs, have stained their stained glass windows green, the identity color of Ireland.
In our country, the holiday was first known through films and, in the case of the descendants of Irish people, through their fathers, mothers and grandparents.
According to the users consulted, 90.2% know the holiday, but not everyone celebrates it. Only 27.6% ever celebrated it, 44.3% said they had never done so and 28.1% on several occasions.
Then he wondered about the favorite beers. As expected, the blonde is preferred by more than 50% of respondents in all generations. The choice of red, IPA and black varied according to age. Centennials chose IPA in 18.4% of cases, red 16.3%, and black 13.4%. On the other hand, the so-called millennials chose the IPA as their favorite in 17% of cases, the red one equal percentage and the black one 15.9%. For the youngest, centennials and millennials, after the blonde, the red and the IPA compete, while they prefer black to a lesser extent. Meanwhile, the so-called Generation X (born after 1965) and black was the favorite in 22.3% of cases, the IPA 12.7%, the red one 12.6%. Then, when asking the opinion of the older ones, belonging to the so-called baby boomer generation (born between 1946 and 1965), 24.6% said they preferred black beer, 13.5% the red one and 10.8% the IPA.
When asked if they preferred to drink beer at home or in a bar, the answers were as follows: 66.8% of Gelt users stated that they regularly drink beer at home, and 33.2% in a bar. Regarding what shopping is like in the supermarket, the answer varied markedly by age. While the larger generations, from millennials to baby boomers, mostly buy to have at home (67.7%) and to a lesser extent to drink at the moment (32.3%), in the case of centennials it changes: 45.3% buy beer to consume at the moment. This is directly related to what other products they carry: the older generations choose beer in their usual purchase, accompanied by everything they need for those days, weeks or months. 44.6% of centennials accompany the purchase with snacks: chips, peanuts, etc.
The following is a tour of highlights to celebrate St. Patrick's Day by toasting with the traditional drink:
1- Palermo Racecourse
As part of the celebration of St. Patrick, you will be able to enjoy the new After Sunset - Puracepa, which will offer the best views to accompany with music, drinks and gastronomy. As of today, when the patron saint's day of the Irish is celebrated, this new place opens that will operate every Thursday, Friday and Saturday from 7pm onwards. This space will be ideal for enjoying a good time with friends, listening to live DJs, enjoying the different gastronomic proposals and first-class drinks.
In other spaces of the Hippodrome there will be celebrations for the day of the patron saint starting today and until March 19 from 20 to 00. In the slot rooms there will be themed characters with which you can take pictures, they will be giving out prizes and discounts to toast and celebrate at the different gastronomic points. Those who visit the rooms during these days, too, will find a space where they can make up with the theme of the Irish celebration. At the same time, the pipers will be present who, with a similar comparsa, will bring color and joy to the celebration.
2- The Birreria
San Patricio is fully celebrated in the 11 venues that the brewery chain has in CABA, GBA and Salta. There you can enjoy renowned varieties of beers, with good music in a fully decorated space to live this traditional Celtic festival.
For this edition, Birras LB (8 styles) will be able to purchase Birras LB (8 styles) for $199 to consume this Thursday, March 17 in all branches, entering the brand's website. The available premises are in Palermo Hollywood (Honduras 5502), Las Cañitas, (Ortega y Gasset 1899), Palermo Viejo (Acuna de Figueroa 1800), Almagro (Lavalle 3602), Villa Crespo (Vera 601), Paseo La Plaza (Corrientes 1660), Puerto Madero (Alicia Moreau de Justo 152), San Telmo (Bolivar 1701) , Villa del Parque (Nazarre 3187), Banfield (Valentin Alsina Avenue 1001), Salta (Belgrano Avenue 223. Paseo Guemes).
The classic celebration will take place with live shows from 19 today. Magic, music, comedians, dancers, DJs, makeup, a great artistic party to enjoy the best beers in the country. For this special night, the Bierlife beer yard offers Beer de la Casa at $200 in a 400cc glass and presents a new dish made with beer: Discarded Beef Tacos with roasted peppers, onions and eggplants with creole sauce; with a choice of hot sauce and accompanied by potatoes. Bierlife offers food with beer in its preparations. It has a wide variety of craft beers, with more than 70 faucets of local and imported beer styles. It is located in Humberto Primo 670, in the heart of San Telmo.
4- Federal Brewery
In a place that offers the classic, maintaining the colonial atmosphere of the structure, combined with the craftsmanship of its products. It has a variety of burgers and self-produced beers. Your choices are Kolsch, Scottish, Honey blonde ale, APA, American IPA, Cacao Porter. From 19, in Republic of Slovenia 1831, Las Cañitas, CABA.
5- Congo
With a beautiful jungle garden, combining a menu of tapas to share, selected wines, beer drawn and signature drinks, Congo is a cultural bar-restaurant club where good music always plays. From 18.30 Honduras 5329, CABA.
6- Saigon Retiro
It presents itself as a relaxed, informal and welcoming space, with simple and colorful decor that creates a relaxed and confident atmosphere for the intense and authentic flavors of Vietnamese cuisine and enjoy a quiet, fun-filled moment between beers and wines. On St. Patrick's Day he will offer two pints of craft beers drawn with a typical dish: pork nems or seitan: fried rice paper rolls with pork, mushrooms, carrots, white cabbage and bean noodles. Served with Nuoc Cham sauce. In addition, grape leaves: rolled from grape leaves with beef marinated in lemongrass, green and spices. Accompanied with peanuts and nouc cham. At Marcelo T. de Alvear 818, Retiro, CABA.
7- Cortez Resto
Conserving the original façade of an old warehouse, it combines roots and evolution through its modernized interiors and high-level cuisine. With outdoor tables, it offers pints and picada that includes provoleta and cheddar potatoes. At Av 44 nº 1102 esq 17. La Plata.
8- Nomad Bar
This project of five friends opened in 2019, this year joins the feast of St. Patrick. The space combines an atmosphere of encounter with good music and 18 taps from the best microbreweries in the country. It also has beer options without tacc. In their gastronomic menu, they offer a classic of the place, which are Nomadic potatoes with cheddar, green onions and bacon to share with a delicious beer. They recently added vegan options to their menu. In Junín 1171, Recoleta, CABA.
9- Saint Patrick's Day in Tandil
The city of Buenos Aires will celebrate San Patricio with a gastronomic fair, from tomorrow Friday until Sunday, March 20. With craft beers from local producers to savor with the dishes of the food trucks and the meat and grill space. Musical and artistic shows, games and entertainment for the whole family can be enjoyed. Free admission. Organized by the Association of Craft Brewers, Bar Tent Eventos with the support of the Municipality of Tandil. On the Wall of the Dique, Tandil Industry and Commerce Park
10- Irish Collectivity Festival
As part of the celebrations of “Buenos Aires celebrates Ireland — San Patricio” on Saturday, March 19, there will be the great festival of the Irish community, which will be held on Avenida de Mayo
As always, there will be typical food and drinks, dances, bagpipes, traditional Irish music and U2 covers. You can also find stands to appreciate and acquire handicrafts from the Celtic world. In addition, there will be the traditional parade that attracts citizens and national and international tourists, with the presence of pipers, music bands, groups, delegations from different countries, and the general public.
The event is organized by the Directorate of Communities of the City of Buenos Aires, coordinated by the Argentinean Irish Association Admiral Brown, and institutionally sponsored by the Embassy of Ireland in Argentina. On Avenida de Mayo, between Bolivar and Tacuarí between 12 and 19 this Saturday.
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