Electrofan: Expansion discount campaign for appliances and technology chains

Electro Fans, an event led by appliances and technology chains offering discounts and interest-free fees, will take place until Sunday in March, according to an analysis of the results carried out by the organizers after the first three days of acclaim from the public. According to 20, the company in the sector reported.

The discount days were promoted by Cetrogar, Frávega, Musimundo, Naldo, Pardo, Megaton, Copel, Casa del Audio, Sampietro, Handel and Start companies and lasted 4 days. During this extended period, customers will have access to exclusive promotions and discounts of up to 40% and 12 interest-free installments through physical branches, telephone sales or online platforms, exclusive promotions and discounts of up to 40% and 12 installments. There are LED TVs, mobile phones, air conditioners, computers, refrigerators, etc.

Launching the 2022 discount season, the event exceeded expectations with 10% higher sales than previous versions of similar events.

Along these lines, the largest consumer electronics chain in the United States claims that online site visits have increased and shopping in physical stores has been greatly favored. It also emphasized that customers took advantage of discounts and 12 interest-free installments.

Juan Manuel Almeida, Marketing Manager at Cetrogar, stated that the event exceeded the expectations of the industry. “The big acceptance of this concept by fans meant that Cetrogar had 30% more traffic from branches and websites. We continue to build the first major event of the year where we could find opportunities in our branch and website. For this reason, we decided to extend the event so that everyone can take advantage of the best offers.”

Macarena Guerrero, Marketing Manager at Frávega, said: “Once again, with the increase in visits to the Frávega branch and website, we have confirmed that customers benefit from events such as Electro Fans. It was also accepted between the different ways of completing the purchase and the option to access the product.”

According to data from consulting firm Gfk, during 2021, consumers have reactivated online sales of consumer electronics products, but there is still a cumulative decline compared to 2018. Argentine consumers continued their purchasing activities during 2021, and within this framework, the unit rate increased by 15% compared to 2020.

In 2021, 22% of the products sold were sold through online channels. This channel had the highest growth in 2020, the year when the pandemic began, with 21.2% of sales units achieved this way, with a growth rate of 10.8 percentage points compared to 2019.

In terms of categories, smartphones and TVs surpassed consumer preferences, reaching 26% and 8.7% of sales units, respectively.

On the other hand, it is expected that this year's World Cup will boost sales of televisions, especially large televisions. According to data from the Association of Electronic Terminal Factories in Argentina (Afarte), based on information from the professional consulting firm GFK, 1,724,000 units were sold in 2021, an increase of 5% from 2020, but in 2019 it was still 5% lower in sales and 43% less than the 3 million units sold in 2018 (year World Cup in Russia).

Pablo Raviolo, the commercial manager of Musimundo, also agreed with other electro fan participants and said: “We are excited to extend our events and expand our products at more than 200 locations across the country.”

Until next Sunday, the offer will continue to be available on all channels at physical locations, by phone, or online.

“This edition, which opens a new page in the history of domestic retail chains, leaves encouraging results for subsequent editions and paving the way to a new chapter in the world of discounts,” said the participating companies. I concluded that.

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