Spotify and FC Barcelona have a new alliance

Spotify, the most famous streaming music service, has reached an agreement with FC Barcelona to become partners. From now on, the jerseys of the men's and women's team players will have the symbol of the Swedish company.

Through a statement, it was reported that Spotify will be the Senior Partner of the Club and the Official Audio Streaming Partner. The new uniforms will be seen on the court starting in the 2022/23 season and for the next four seasons. Spotify will also be sponsoring the training shirts starting in the 2022/23 season for the next three seasons.

In addition, in honor of this collaboration, for the first time in the Club's history, the Stadium will be renamed Spotify Camp Nou. Indefinite property rights begin in July of this year, while a refurbishment will be carried out, as part of the “Espai Barça” project that will transform the facilities and environment of Club Barça.

“The association's vision is to create a new platform to help artists interact with Barcelona's global fan community,” said Spotify.

Both companies pointed out that they will work hand in hand to make the shirt “a space that can celebrate artists from all over the world”, as well as creating new opportunities.

The agreement was signed on March 15 and approved by the Board of Directors of FC Barcelona, however, it is subject to ratification by the Members' Assembly that will take place on April 3.

“In addition, FC Barcelona and Spotify will work to use promotional surfaces at the Club stadium to present and amplify the artists' work to Blaugrana's global television audience. With the development of Espai Barça, Spotify joins the club in the next chapter of its history.”

The collaboration of the streaming service is part of the FC's goal of seeking partners who share their same values and philosophy, while maintaining their status as a global benchmark.

According to the representatives of both brands, this union makes them proud and happy, as they mean new opportunities for them and their followers, while retaining their innovative character.

“This alliance will allow us to continue to bring the Club closer to its fans and make them feel, even more, part of the Barça family through unique experiences, combining two activities such as entertainment and football, which will allow us to connect with new audiences from around the world,” Joan Laporta, president of FC Barcelona.

For his part, Alex Norström, commercial director of Freemium, Spotify, noted that they are excited to support artists who can connect with thousands of fans, so they will continue to use their marketing efforts.

“Spotify's mission is to unlock the potential of human creativity, supporting artists to make a living from their art and connecting with fans. We believe that this partnership creates many opportunities to fulfill this mission in unique, imaginative and impactful ways.”

According to EFE, sources close to the negotiation, said that the agreement is 70 million euros per year for four years, counting the variables by sports performance.

With the agreement, from July 1, 2022 Spotify will succeed Rakuten as the main sponsor of Club Barça.

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