Entrepreneurs: we need to transgress!

To transgress, in the meaning declared by the Royal Spanish Academy, is nothing less than “Acting against a law, norm, covenant or custom”, that is, going against the tide. Nicholas Copernicus this behavior earned him that no one put a name on his tomb, and that they found it a couple of centuries after his death. To the world, enlightenment, but to the transgressor, no place...

Fortunately, this did not happen to all the modern transgressors who, in one way or another, shaped the last century of our history. And since I want to be very biased with this concept, I'm going to name just one case that sums it up: before devising a smartphone that would mark a technological paradigm shift in the 21st century, Steve Jobs founded a company that makes computer cartoons, which he named “Pixar”, and entertainment has never been the same since Tom Hanks gave life to Woody.

Once and a thousand times we hear the phrase “think outside the box”, that we even get a mist of mold and mothballs when someone repeats it, and perhaps because of that “aging” we have moved away from its meaning: rebellion, innovation, transgression.

Luckily we have gone from a world that penalized those who transgressed, thinking outside the box during the Middle Ages, to strongly rewarding the new rebels in our time. Although in fairness, and from my humble point of view, creative transgression, the urge to change the established order of things, markets, trends, products and the world itself, is the most imposing and unstoppable driving force that we humans can use.

In these times, it is essential that we use it, because in order to build fairer societies we must equal ourselves, respect ourselves and think with a beehive mind, in order to positively highlight in that same just society, each of us who call ourselves “entrepreneurs” have the obligation to create value, through differentiation, innovation, rupture, evolution.

That is the task we take every day of our lives, even without manifesting it, lashing out against the established order, imagining shortcuts to paths we don't know well, new ways for old dilemmas that may not be entirely familiar to us, or solutions to problems that nobody told us about. In the process we learn about order, ways, dilemmas and problems and we resignify the old theory of effusion, towards intellectuality and creation.

Entrepreneurs put the right measure of chaos to order, and from this we get a new order. That is the necessary transgression, and that must be our conscious manifesto.

* Marcelo Carbone is a consultant, specialist in Management and Quality, serial entrepreneur, advisor to companies and SMEs, teacher and CEO of Grupo Crescent and Pertix Tech. On his Instagram account @profecarbone he shares tips and advice for entrepreneurs.

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