(Bloomberg) — Spotify Technology SA, a music streaming service, has signed a historic agreement to place its name on the uniforms and stadiums of FC Barcelona, one of the most successful football teams in the world.
FC Barcelona will change the name of the stadium to Spotify Camp Nou in July following a long-term contract that will continue through the renovation of the facility. The Spotify brand will appear on the athlete's shirts for the next four years, starting with the 2022-23 season, the company stated in a statement.Spotify said it would use sponsorship to promote music artists.
For a long time, large companies have benefited from boosting their business and establishing positive relationships with teams that fans love by paying huge sums to put their name on sports stadiums. The report linked stadium deals to 500 million euros ($547 million), one of the most expensive sponsored deals in the world.The parties did not disclose the conditions.
Barcelona needs all the financial support it can get.Although it is one of the most decorated football clubs in the world, it lost 488 million euros last year.Looking for a company run by football fans on Spotify. Daniel Ek, co-founder and CEO
of Spotify,expressed interest in buying FC Arsenal, one of the best teams in the UK. Barcelona started advertising shirts in 2006, after decades ahead of most other clubs.And the first thing he carried was UNICEF. He pointed out that he was doing it for a noble cause, not for money.
Original notes:
Spotify, FC Barcelona uniforms, stadium sponsorship,
andmore stories like this can be found on bloomberg.com
©2022 Bloomberg L.P.
Últimas Noticias
Debanhi Escobar: they secured the motel where she was found lifeless in a cistern
The oldest person in the world died at the age of 119
Macabre find in CDMX: they left a body bagged and tied in a taxi
The eagles of America will face Manchester City in a duel of legends. Here are the details
Why is it good to bring dogs out to know the world when they are puppies
