ProColombia reported that since March 10, in Poland's largest retail chain, Biedronka, different Colombian products such as wayuu backpacks, coffee, arepas and chocolate, among others, began to be marketed in Poland's largest retail chain, Biedronka.
According to the entity, all the items that arrived in the European country in 18 containers, are completely sustainable and socially responsible, and will be available in the 3,250 stores that Biedronka has throughout Poland.
Likewise, the entity announced that more than 20 containers with other Colombian products such as coffee beans, confectionery, chocolate bars, typical drinks, banana snacks, dried fruits and arequipe (traditional milk candy) will also be distributed in Poland.
Procolombia highlighted the arrival of these articles in Poland, noting that Colombia's objective in the Polish market is to “strengthen the retail chain and diversify the supply” of Colombian products, a strategy that, according to the entity, “perfectly matched Biedronka's interest in the country's agricultural products.”
“Each product represents a specific region of Colombia and promotes the culture of its farmers, artisans and the warmth of its people. For example, coffee is grown in the department of Quindío, the coffee zone. It is a product whose excellent reputation is known all over the world,” explained Procolombia.
The entity then added: “Colombia is the world's leading producer of soft coffee and specialty coffees, which stand out for their origin, planting technique and premium qualities. The national variety is 100% Arabica, with greater acidity and softness, better quality of the infusion, intense smell and lower concentration of caffeine.”
Regarding the trade relationship between Colombia and Poland, Procolombia announced that, in 2021 alone, non-mining-energy exports to the European country reached US$83.4 million, representing a 15% growth compared to 2020 (US$72.7 million), being the best-selling Colombian products on the market Polish bananas, fresh flowers, coffee derivatives and processed items from the sea.
Poland is not the only international market that Colombia will bet on bringing its products to this year. On March 11, Procolombia announced that between March 14 and 18, the Deputy Prime Minister of Ireland and Minister of Enterprise, Trade and Employment, Leo Varadkar, would make an official visit to the Colombian territory in order for both countries to strengthen their ties in both investment and trade.
According to Procolombia, among the agenda that the Deputy Prime Minister of Ireland and the President of the Republic, Iván Duque, will deal with issues such as investment, trade, tourism, education, entrepreneurship, cooperation and political dialogue between the two nations.
With Varadkar's visit to Colombia, Ireland hopes to position its country in Latin America and the Caribbean and “rebuild connections and support for communities globally.”
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