GameStop Whipsawed by 150% Swing as Day Traders, Shorts Feud

(Bloomberg) -- GameStop Corp.’s wild ride since the start of the year may have peaked on Monday when the stock erased an intraday surge of as much as 145%.

The video-game retailer that has taken Reddit and Wall Street briefly turned negative as it seemed the stock’s unrelenting surge could capitulate. The stock, which has been a battleground for short sellers and retail traders, triggered at least nine trading halts for volatility on Monday.

Shares of Grapevine, Texas-based GameStop were up 28% to $82.94 as of 2:26 p.m. in New York.

The trading session was made more volatile with more than 130 million shares changing hands -- over seven times the normal volume -- with its market value topping $10 billion at one point.

Monday’s session marked the third time more than 100 million shares were traded since GameStop went public in 2002. All three have happened in the past two weeks since Chewy Inc. co-founder Ryan Cohen gained a seat on the company’s board.

GameStop’s trading on Monday and over the past 30 sessions has trumped the activity seen across firms that make video and mobile games. The stock’s surge despite Monday’s choppy session has marked the most volatile stretch in the company’s history across a range of measures.

“We are seeing a short squeeze on older shorts who have incurred massive mark-to-market losses on their positions, but are seeing new shorts coming in and using any stock borrows that become available to initiate new short positions in hopes of an eventual pullback from this stratospheric stock price move,” Ihor Dusaniwsky, S3 Partners’ managing director of predictive analytics, said by email.

With GameStop’s latest rally, the average price target across Wall Street analysts of $13.93 implies shares will lose more than 80% of their value in the next year. The ratio between its current share price and the average target is by far the biggest in the Russell 3000 and jumped for a third day, as crazed trading capped a stretch in which the 37-year-old company burned bears who had shorted 139% of its shares.

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