Hyundai’s Tycoon Family Adds $2 Billion With Apple Report

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Chung Euisun, executive vice chairman
Chung Euisun, executive vice chairman of Hyundai Motor Co., speaks during a new year company meeting at the automaker's headquarters in Seoul, South Korea, on Thursday, Jan. 2, 2020. Hyundai will spend 20 trillion won ($17 billion) over the next six years on new technology to help make the switch to electric and autonomous vehicles.

(Bloomberg) -- A reported potential tie-up with Apple Inc. is making South Korea’s second-richest family even richer.

Shares of Hyundai Motor Co. jumped as much as 25% in Seoul Friday -- the most since 1988 -- after the company said it’s been receiving requests to cooperate on developing self-driving electric vehicles. An earlier report in local media named the U.S. tech giant.

That boosted the combined fortune of Hyundai Motor Group Chairman Euisun Chung and his father, Mong-Koo, by some $2 billion, according to the Bloomberg Billionaires Index.

Euisun, who succeed his father as the group’s chairman in October, has been pushing for technologies including electric and driverless vehicles to turn the carmaker into one of the world’s leaders. Hyundai Motor will spend more than 60 trillion won ($55 billion) in those areas over the next five years and in 2019 set up a $4 billion autonomous-driving joint venture with a General Motors Co. spinoff. It plans to release its first electric vehicle this year.

Any collaboration with a big tech company could boost that push. Apple has said it will take at least five years to introduce an autonomous, electric vehicle, according to people familiar with the plans, meaning that it’s in no hurry to decide on potential auto-industry partners.

Investors have increasingly turned to electric vehicles and their suppliers, driven to a great extent by an unstoppable rally in shares of industry front-runner Tesla Inc. On Thursday, Elon Musk surpassed Amazon.com Inc.’s Jeff Bezos as the world’s richest person, with a net worth of $194.8 billion.

With Friday’s stock surge, Euisun Chung is now worth $5 billion and his father’s wealth has jumped to $7.4 billion. The two directly hold about 8% of Hyundai Motor.

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