Simon Clegg CBE appointed Executive Chairman of Swoop

Simon Clegg CBE, the former Chief Executive of the British Olympic Association and Ipswich Town FC and former Chief Operating Officer of Baku 2015 European Games and Dubai’s Expo 2020 has been appointed Executive Chairman of Swoop.

Part of the properties owned by Air Sports Group (ASG) and officially sanctioned by the FAI (World Air Sports Federation), Swoop is an award-winning new sports and entertainment concept that brings the high-octane drama and action of competitive skydiving right into the heart of city centres.

“I am delighted to welcome Simon to the ASG family and to Swoop in particular.

“We are excited that someone of Simon’s international standing, global experience and extensive network across the world of sport and business is joining us to take Swoop to the next level. His empathy with our sport as a former parachutist brings further credibility to his association and his leadership of our brand.”

— GEORGE STRIBLING BLYTHE, ASG CEO

“I am hugely excited about the Swoop brand.

“Swoop has the ability to engage fans and spectators across the world in a new fast-moving and dynamic format. The previous test events clearly established an insatiable appetite, enabling us to build and commercialise a truly global brand and bring to market a new and exciting sports and entertainment product.”

— SIMON CLEGG CBE, SWOOP EXECUTIVE CHAIRMAN

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