Laver Cup partners with global brands

The Laver Cup will once again feature an impressive roster of brand partners when the fourth edition of the event is staged at TD Garden in Boston this weekend, 24-26 September.  

Founding partner Rolex, global sponsor Mercedes-Benz and global supplier Moët & Chandon have supported the Laver Cup since the inaugural event in Prague in 2017, with Credit Suisse joining as a global sponsor in 2019. 

“We are delighted to continue our partnerships with Rolex, Credit Suisse, Mercedes-Benz and Moët & Chandon,” CEO Steve Zacks said. 

“These prestigious global brands have provided valuable support and have been instrumental in establishing the Laver Cup as a world-class event.” 

With each edition the Laver Cup has both grown in acclaim and added to its stellar line up of sponsors. This year, UPS, Uniqlo, On, Head, Gevalia and Marriott Bonvoy have all joined the event as global suppliers. 

“The quality and variety of brands getting involved with the Laver Cup is indicative of the excitement and interest the tournament has generated worldwide in such a short space of time,” continued Zacks. “Each supplier, in their own unique way, contributes to the event operations, as well as utilizes the tournament to build their business.”

Moving the signature black court, iconic Laver Cup trophy and other critical elements overseas and on the ground, UPS, Official Shipping and Logistics Provider of the Laver Cup, will play an essential role in helping Laver Cup organizers deliver the three-day event at cities around the world.

Swedish coffee brand Gevalia, Official Coffee of the Laver Cup 2021, will be providing world class coffee to hospitality guests and as the Official Hotel Sponsor of the Laver Cup 2021, Marriott will welcome fans at hotels across the city. 

In the retail space, Uniqlo, Official LifeWear of the Laver Cup, have outfitted key roles and also created limited edition apparel for sale at the event, whilst HEAD has designed a special edition Laver Cup branded racquet and bag that will be used by its players, sold to fans at the event and be available online at head.com. Swiss-engineered athletic footwear brand On has created the Roger Advantage Laver Cup shoe, which will be on sale at TD Garden and available for fans to purchase online at www.on-running.com/products/theroger-advantage-ic. 

Two Boston-based companies have joined the Laver Cup this year as event sponsors. NWN Carousel will provide a technology solution to help global media cover the event remotely and Tufts Medical Center will provide support and assistance with all event medical requirements.

NWN Carousel is the ‘Official Cloud Collaboration Platform’ of the Laver Cup and have created a hybrid press conference solution for Laver Cup 2021 in collaboration with their strategic partner Webex by Cisco. The solution will provide an immersive press conference experience for domestic and global media throughout the event enabling them to cover the Laver Cup as if they were in the press conference room at TD Garden. 

Tufts Medical Center, the ‘Official Medical Center’ of Laver Cup 2021 is a leading, not-for-profit, 415-bed academic medical center that is home to both a full-service hospital for adults and Tufts Children’s Hospital. Conveniently located in downtown Boston, the Medical Center is the principal teaching hospital for Tufts University School of Medicine,features a level one trauma center with rooftop helipad and is the largest heart transplant center in New England. Tufts MC will have a team of highly qualified medical staff onsite during the event. 

The Laver Cup is played over three days, using an exciting team format, on a dramatic black court. The competition pits six of the best players from Europe against six of their counterparts from the rest of the World with tennis legends and great rivals Bjorn Borg and John McEnroe, current captains for Team Europe and Team World respectively. 

For more information about the Laver Cup, visit LaverCup.com.

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