LOS ANGELES - LA 2024 today released the second episode of its "What’s Not in the Bid Book" video series, featuring LA 2024’s Chairman Casey Wasserman and LA 2024 Athletes' Advisory Commission member and native Angeleno Allyson Felix. Felix has competed for the United States in four Olympic Games and has won more gold medals than any other female track and field Olympian in history.
The "What’s Not in the Bid Book" video series offers a view of LA through the eyes of Wasserman, a lifelong Angeleno, and tells the story of why LA is uniquely positioned to connect the Games with a new generation of Olympic and Paralympic enthusiasts in 2024. LA 2024 will engage a new generation of young adults around the world with our innovation and creativity, which the Olympic Movement wants now more than ever. The series trailer and first episode together garnered more than 3.8 million views across all platforms.
The two-minute video showcases LA’s fashion-forward and youthful style that attracts and inspires young people across the globe. In the video, Wasserman and the six-time gold medalist meet at the hip Alfred coffee shop known for the tagline "But first, coffee," before hitting iconic Melrose Avenue to sneaker shop. At Sportie LA, the pair discuss their passion for shoe fashion. Felix, like many Angelenos, loves stylish footwear and even designed the shoes she wore during the 2016 Rio Games and is preparing to do the same for Tokyo in 2020.
The owner of the shop, Isack Faslon, started his shoe company after the LA 1984 Games, where he worked as a security guard. Angelenos across the city have fond memories of those transformative Games, which is why 88% of Angelenos support bringing the Games back to LA.
Finally, and like so many Angelenos and tourists do, the pair stop to snap a selfie at street artist Colette Miller’s iconic Angel wings.
LA 2024 Chairman Casey Wasserman said: "The Olympic and Paralympic Games bring the world together, and so do cool shoes. I’m proud to share the latest episode of "What’s Not in the Bid Book" to showcase LA’s forward-thinking fashion culture, one of the many reasons why I love the City of Angels, beyond sport.
"Angelenos are creative, driven and always imagining ‘what’s next’ and that’s true of our bid for the 2024 Games. LA 2024 is excited and fully committed to putting our city's creativity and imagination at the service of the Olympic and Paralympic Movements."
Four-time Olympian, six-time Olympic champion, LA 2024 Athletes' Commission member and native Angeleno Allyson Felix said: "As a sprinter, my shoes are essential to my success - they have to feel good and look good! I’m proud to live in a city where imagination is celebrated as the source of what's next and what's possible. LA’s innovators – from fashion to tech to television and film – make LA the perfect place for the Olympic and Paralympic Movements to reach a new generation of fans."
For more information visit LA24.org.
LA 2024 can also be found on the following social media channels:
Twitter.com/LA2024
Facebook.com/LA2024
Instagram.com/LA2024
YouTube.com/LA2024
Snapchat.com/add/la2024
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