Turkey's Olympic Passion Revealed In IOC Survey

IOC survey demonstrates Turkey’s rising role in the Olympic Movement

Turkey’s passion for sport and the Olympic Games has been reinforced by the IOC’s recent research into the awareness and strength of the Olympic brand.

Turkey was one of only 16 markets in which the IOC conducted the survey, which measured the strength and awareness of the Olympic rings, Olympic Games, National Olympic Committee logos and Olympic sponsors during the Sochi 2014 Olympic Winter Games.

President of the Turkish Olympic Committee, Professor Dr. Uğur Erdener, said:

"I am delighted that the IOC’s survey confirmed the strength of the Turkish Olympic Committee brand. 72% of those questioned were familiar with the TOC logo before the Sochi 2014 Games and generally it was regarded as appealing as the Olympic rings. As the Olympic Movement’s representatives in our country, it is so important that our nation can first identify with the National Olympic Committee as an organisation which not only works tirelessly to make sport indispensable to the lives of every Turkish citizen, but also acts as a channel to the IOC and the Olympic Movement."

78% of those interviewed agreed that the performances of Olympic athletes encourage children to participate in sport and believed that Olympians are ideal role models for children – demonstrating that Turkey’s priority remains inspiring its youthful population. The results also showed that the Turkish population values the Olympic Games as the pinnacle of all sporting events with 72% believing that there is no higher honour in sport than to win an Olympic gold medal.

For more information about the IOC’s research, please visit: http://www.olympic.org/news/post-sochi-research-demonstrates-appeal-of-olympic-games-and-olympic-brand/234974