The Tokyo 2020 Organising Committee today welcomed NISSIN FOODS HOLDINGS CO., LTD. (NISSIN) as a Tokyo 2020 Official Partner, the second domestic tier of the Tokyo 2020 Sponsorship Programme.
The company has been attributed the category "Packaged Noodles and Pasta." Its addition brings the total number of Tokyo 2020 domestic partners to 38*, including 23 Official Partners.
Tokyo 2020 President Yoshiro Mori welcomed the new appointment, "I am delighted to welcome NISSIN FOODS HOLDINGS CO., LTD. as a Tokyo 2020 Official Partner. Since its invention of the world’s first instant noodles in 1958, NISSIN has continued to produce a wide range of innovative packaged food products. As an Organising Committee that is striving to deliver Games that will be the most innovative in history and engender positive change around the world, I can think of no better-suited partner than NISSIN."
Koki Ando, President and Representative Director of NISSIN, commented, "We are honoured to become a Tokyo 2020 Official Partner in the category of Packaged Noodles and Pasta. As the originator of the instant noodle industry with our invention of the world’s first instant noodles "Chicken Ramen," we have constantly striven to follow our founder’s philosophy "Food and Sports are the wheels to drive health." As part of these efforts, we have been supporting a wide variety of sporting activities including providing support to the Japan Olympic Team as an Official Partner of the Japanese Olympic Committee. Through our partnership with Tokyo 2020 Organising Committee and our products, we look forward to contributing to the successful delivery of the Tokyo 2020 Games. "
Notes to Editors:
About the Tokyo 2020 Sponsorship Programme: The Olympic sponsor programme is divided into four separate categories, with the IOC’s The Olympic Partner (TOP) programme constituting the very highest level of Olympic sponsorship. The Worldwide TOP Partners who support the Tokyo 2020 Olympic Games are Coca-Cola, Atos, Bridgestone, Dow, GE, McDonald’s, Omega, Panasonic, Procter and Gamble, Samsung, Toyota and Visa.
The three remaining categories are designated for domestic sponsors. The highest domestic tier comprises Gold Partners, the second tier consists of Official Partners and the third tier is made up of Official Supporters. Domestic sponsors will also be core components of Tokyo 2020’s Marketing Programme, and until 2020 they will be indispensable partners both for the successful delivery of the Tokyo 2020 Olympic and Paralympic Games and as partners of Japan Olympic and Paralympic teams. Accordingly, they will be accorded the rights to use Olympic and Paralympic designations and imagery including emblems, mascots and slogans. In collaboration with all sponsors who take part in the Marketing Programme, the Tokyo 2020 Organising Committee will work to contribute to a brighter tomorrow for both Japan and the world.
Please click the following link to learn more about the rights granted to the Tokyo 2020 Games' Sponsors: https://tokyo2020.jp/en/organising-committee/marketing/sponsorship/
About NISSIN FOODS HOLDINGS CO., LTD: NISSIN, founded by Momofuku Ando, began with the invention of the world’s first instant noodles, and are also the inventor of the world’s first instant noodles sold in cups. Instant noodles, corporate’s main business, are an excellent product that offers value in five ways: they are tasty, storable for long periods of time, easy to prepare, inexpensive, and safe and sanitary. Guided by corporate philosophy, signified by "EARTH FOOD CREATOR", NISSIN contributes to society and the earth by gratifying people with the pleasures and delights food can provide.
NISSIN FOODS HOLDINGS CO., LTD official website: https://www.nissin.com/en_jp/
* In addition to the abovestated - 38 Tokyo 2020 domestic partners, the Tokyo 2020 sponsorship programme also includes three Worldwide Olympic Partners - Atos, Bridgestone and Omega - as Tokyo 2020 Paralympic Gold Partners.
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