Three Olympic Wearables Offered by Visa -- Sponsor Spotlight

(ATR) Also: Ottobock renews partnership with Paralympics; P&G unveil latest installment in "Thank You, Mom" campaign.

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(ATR) Paying for goods at the PyeongChang Olympics may be as easy as snapping your fingers.

Visa is producing three different wearable products that will be commercially available at the 2018 Winter Olympics.

NFC-enabled payment gloves, commemorative stickers and Olympic pins will all include payment capabilities to be used in PyeongChang, Visa said in a release.

"We are looking forward to transforming the payment experience for everyone who attends the upcoming Olympic Winter Games in PyeongChang," Iain Jamieson, Korea country manager at Visa, said in a statement. "At Visa, we have been working tirelessly to ensure all of the Olympic venues are equipped with the very latest payment capabilities to provide the best experience possible for all those on-site."

Visa partnered with Lotte Card, a section of the South Korean retail giant Lotte when producing the goods. Each product is now available for purchase in Korea and can be used in every Olympic venue.

Ottobock Renews Partnership with Paralympics

The longest-serving partner of the Paralympic Games is on board for PyeongChang.

Ottobock will be the official prosthetic, orthotic and wheelchair technical service provider for the Paralympic Winter Games this March.

"Seoul 1988 marked two significant landmarks in the history of the Paralympic Games; they were the first Games to feature a Paralympic Torch Relay and the first Games to involve the support of Ottobock," IPC President Andrew Parsons said in a statement.

"Thirty years later, it is now hard to imagine a Paralympic Games without either and we are delighted that Ottobock will once again be providing support to the athletes during PyeongChang 2018."

The company will provide a repair service center for prosthetics, orthotics and wheelchairs for the Paralympics, which take place from March 9 to 18.

"We are focused on delivering an athlete-centric Games so having partners like Ottobock is very important," President of the PyeongChang Organizing Committee Hee Beom Lee said.

"We want the athletes to have everything that they need and that includes having the support services for their equipment available to them whenever they require it."

Proctor & Gamble Unveil Latest Installment in "Thank You, Mom" Campaign

Olympic TOP sponsor Procter & Gamble targets millennials and moms with the short film "Love Over Bias."

The film is the latest installment in P&G’s "Thank You, Mom" campaign and was unveiled in the run-up to the PyeongChang Winter Games this February.

It reflects struggles with prejudices that real athletes have encountered, and celebrates mom’s role as her child’s first and greatest advocate, the one who sees her child’s potential regardless of how others see them.

"At P&G, we aspire to create a better world for everyone - a world free from bias, with equal representation, equal voices and equal opportunity. When the world is more equal, society is better and it leads to economic growth," says Marc Pritchard, P&G Chief Brand Officer.

"Unfortunately, equality is limited by biases, and we recognize we can use our voice to be a force for good and shine a light on the bias that limits human potential. We hope to promote open discussion, influence attitudes, and ideally change behavior."

Written by Gerard Farekand Aaron Bauer

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