Sponsor Spotlight: World Urban Games Reveals Partners

Also: Lausanne 2020 Torch Tour sponsors; FIS and TechnoAlpin re-up for three years; Intel announces Tokyo 2020 plans 

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World Urban Games Partners

Volkswagen and Red Bull have been named as the official partners for the inaugural World Urban Games in Budapest. Magyar Telekom and MOL Limo have been selected as premium partners.

"The interest from multiple, global brands shows the commercial value that urban sports have around the world today. We have seen a shift towards urban sports and I have no doubt that the World Urban Games will create a platform for the world’s leading urban athletes to showcase their incredible skills." said GAISF President Raffaele Chiulli.

The largest telecommunications company in Hungary, Magyar Telekom, is providing communications services for the Games.

MOL Limo, a car sharing service, will allow users to locate cars that are closest to them.

Volkswagen, a sporting event sponsor staple, is transporting athletes and VIPS. Red Bull is involved with the global promotion of the Games along with being actively on site.

Additionally, many international established brands within the urban sports scene are involved with the Games, which began on Friday and end on Sunday.

Lausanne 2020 Torch Tour Sponsors

As Lausanne 2020 organizers work to prepare its Torch Tour beginning on Sept. 17, the organizing committee have shared its three partners.

Toyota, Cantonal Insurance Service, and the Swiss National Olympic Committee share Lausanne 2020’s commitment to sustainability along with promoting positive values of sport and Olympism.

"With the astounding support from our partners, the Organising Committee of Lausanne 2020 is to proud to be taking the torch to all 26 cantons within Switzerland and to neighboring France. Together with our friends from Toyota, ECA and Swiss Olympic, the Olympic flame will be safely escorted, and the spirit of Olympism will be shared throughout Switzerland." said Ian Logan, CEO of Lausanne 2020.

Since 2015, Toyota has been a member of The Olympic Partner program and is also the presenting partner of the Lausanne 2020 Torch Tour. Toyota will provide vehicles to the organizing committee.

Official partner Cantonal Insurance Service (ECA) collaborated with the organizing committee on prevention workshops that will take place in various stops along the tour.

The Swiss National Olympic Committee worked meticulously with Lausanne 2020 organizers throughout the planning process of the Youth Olympic Games. The Swiss Olympic Committee contributed it’s resources and contacts to organizers for the Torch Tour.

TechnoAlpin and FIS continue partnership

Extended for three additional years, TechnoAlpin and FIS have continued their partnership.

Since 2016 TechnoAlpin, a snowmaking technology, has been the official FIS Product Partner.

In this partnership, TechnoAlpin and FIS have become innovators and merged together to create several ideas.

This past month, FIS Alpine race directors Markus Waldner and Emmanuel Couder visited the TechnoAlpin headquarters in Bolzano, Italy.

"In our experience, dry snow is firmer and easier to groom than wet snow. The slopes can be prepared for public use more easily after the races and we save valuable water resources. We have found TechnoAlpin to be on exactly the same wavelength. We value its many years of experience worldwide and so TechnoAlpin is a key point of contact when it comes to optimising slope quality," said Couder.

During their visit, the FIS Alpine race directors coordinated with officials to further develop snow conditions on the race courses along with touring TechnoAlpin’s new production building and viewing the new TR10 fan gun.

"The feedback from the race directors on our new products and ideas is extremely important for us. There is probably nobody else who comes into such direct contact with our products in so many ski resorts worldwide. So we are delighted that the partnership has been extended and that the constructive input will continue," said TechnoAlpin export manager Benjamin Pötz.

Intel Partners With Tokyo 2020

Intel plans for Tokyo 2020 include 3D athlete tracking and an immersive virtual reality (VR) experience.

The technology company, along with the IOC, the Tokyo Organizing Committee of the Olympic Games (TOCOG) and an array of partners, promises to "raise the bar" from its inaugural efforts at PyeongChang 2018.

3D Athlete Tracking (3DAT), a first-of-its-kind computer vision solution, uses artificial intelligence to enhance the viewing experience for Olympic fans.

Click here to read the rest of the story.

Homepage Photo: GAISF

Written by Greer Wilsonand Gerard Farek

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