IOC Expects Two More TOP Sponsors by Buenos Aires
IOC marketing chief Gerhard Heiberg tells Around the Rings he hopes to have signed two new tier one partners by the time of the IOC Session in September.
The IOC is in advanced discussions with several companies to add a new partner to replace computer manufacturer Acer.
Having dropped the computing equipment category, the IOC is creating a new one to incorporate the increasing use of tablets in the computer technology landscape.
"We have contact with some companies that are interested," he told ATR. "The tablets landscape makes it difficult because it keeps changing all the time with overlapping technologies.
"We are trying to find a way of moving in this landscape, which is not easy."
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Visa Teams with CBC for Sochi
Visa Canada was announced as the first partner with CBC and Radio Canada for the Sochi 2014 Olympics.
The deal was announced on Monday with the TOP Sponsor highlighting Canadian Olympic success on the networks through its "Go World" campaign. The multi-platform ad campaign hopes to ramp up enthusiasm ahead of Sochi.
"We're thrilled to have a significant sponsor like Visa Canada on board, to bring the Olympic Winter Games home to Canadians," said Alan Dark, General Manager, CBC Revenue Group. "Sochi 2014 will be an exciting time for both CBC/Radio‐Canada and Canadians alike, so we are pleased to have the support of a major industry leader to help make the experience the very best it can be."
ITTF World Champs Get Official Timekeeper
Tissot will keep time throughout the 2013 Table Tennis World Championships in Paris.
"The International Table Tennis Federation is delighted to have entered into a very exciting partnership with Tissot as the Official Timekeeper of the 2013 World Table Tennis Championships," ITTF President Adham Sharara said in a statement.
"Our results system which produces live point-by-point results for every match played during the Championships will be powered and displayed by Tissot in addition to timing all our matches. Millions around the World will be watching this event on TV screens and on the internet, giving table tennis and Tissot excellent exposure worldwide," added Sharara.
Coke Turns 127
IOC TOP sponsor Coca-Cola turned 127 years old Wednesday.
Written by Mark Bisson and E.B. Hula III
20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.
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