The IOC will receive more than $1.2 billion for the U.S. rights to broadcast each of six Olympic Games from 2021 to 2032.
NBCUniversal will deliver the Games through 2032 as part of an agreement worth $7.65 billion overall. The company had already committed through the 2020 Summer Games in Tokyo.
Additionally, NBC will pay $100 million between 2015 and 2020 "for the promotion of Olympism and the Olympic values between 2015 and 2020," according to a release
While the prior deal saw the IOC receive an average of $1.095 billion per Games, that will rise to $1.275 billion from 2021 to 2032.
In 2032, the final year of the new deal, NBCU will have covered 23 separate Olympic Games dating back to the first Tokyo Games in 1964.
Aggreko Talks World Cup Challenges, Innovations for Broadcasters
World Football INSIDER's Mark Bisson talked to director of event services at Aggreko Gary Meador about what new technology the company will bring to the FIFA World Cup in Brazil.
Click here to read the full interview.
Adidas CEO Expect Record Sales
Adidas said in their first quarter report that "record sales" in the football department will benefit the company as a whole.
"While we still have to be wary of currencies and their effects on our financials, I expect a strong second quarter to point the way forward to a sustained period of growth and momentum for our Group," Herbert Hainer CEO of Adidas said in a statement.
The impact of the FIFA World Cup is expected to offset costs from expansion of retail and cost of marketing, through sales. Despite sales coming from foreign currencies, the company said it is not worried about how that will translate into profits in Euros.
"Later this month, we will unleash our largest football offensive ever ahead of the 2014 FIFA World Cup(TM). The energy and intensity of our campaign and product concepts will be a clear statement and sign of things to come towards the realization of our strategic goals and our 2014 financial guidance."
FEI Adds Communications Agency
The International Equestrian Federation added Pitch Communications to promote the 2014 FEI World Equestrian Games in Normandy, France.
Pitch will manage FEI’s social media and PR before and up to the games.
"Pitch brings considerable experience from their work on a range of the biggest international sporting events," Lisa Lazarus, Chief of Business Development & Strategy at FEI, said in a statement.
"We look forward to working with them to maximize all the opportunities presented by the world-class showcase of equestrian sport and culture to help place these events on the global map."
Written by Aaron Bauer
20 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.
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