Sponsor Spotlight: Atos Extends IOC Deal; Beijing 2022 Signs Suppliers

(ATR) The International Olympic Committee (IOC) and Atos announced on Thursday that their long-standing TOP sponsorship will be extended through 2024.

This is the first sponsorship deal for the IOC since the COVID-19 outbreak forced the postponement of the 2020 Tokyo Olympic Games.

"In these unprecedented times, the support and confidence of our Worldwide Partners is now more important than ever. We are delighted to be able to keep counting on Atos to support the Olympic Movement and to help bring the Olympic values to billions of people across the globe." IOC president Thomas Bach said.

Atos becomes the 12th Worldwide Olympic Partner to sign through 2024. The IOC will continue to be able to support sport and athletes worldwide through the year with the money it generates with partners.

"The long-term support of our global partners means the Olympic Movement is able to enjoy financial stability and operational support, which helps to overcome challenges, including the current unprecedented period." Jiri Kejval, IOC Marketing Commission Chair, said.

Atos has been an important IT partner for the Olympic Movement since 1989 and has provided cutting-edge technology ever since.

Atos has also extended its worldwide Paralympic partnership through 2024 and will provide IT service for the next three Paralympics.

Beijing 2022 announces official suppliers

Organizers for Beijing 2022 announced Beijing Kingsoft Office Software, Inc and Beijing 1rock Technology Co., Ltd as the Official Office Collaboration Software Suppliers.

The companies will provide office software along with supporting services.

Also, Beijing Gehua CATV Network Co., Ltd and Hebei Broadcasting and TV Information Network Group Co., Ltd will officially serve as the Official CATV Services Suppliers. They will provide cable television services for Beijing 2022.

Beijing 2022 has signed a total of 30 sponsoring enterprises as of last month.

A total of 10 Official Partners and eight Official Sponsors have been signed. Six Official Exclusive Suppliers have also been signed along with Six Official Suppliers that include 1rock Technology, BGCTV, and HBTN.

Hangzhou 2022 lands sponsor

Robam, a Hanghzou firm, is the first exclusive official supplier for the 2022 Asian Games.

Hangzhou 2022 organizers began the search for official sponsors and suppliers on March 10.

Robam will serve as the official supplier of household electricity appliances.

Organizers for the Hanghzou Asian Games have divided sponsors into official partners, official sponsors and official suppliers.

Confirmed sponsors as of July 2020 include Geely, Alibaba, Alipay, China Telecom, China Mobile, ICBC and Zhejiang Loong Airlines.

World Table Tennis partner up with IMG

World Table Tennis and marketing agency IMG have agreed on a long-term strategic partnership starting in January 2021.

IMG is set to take on broadcasting rights of WTT events, global media rights development and distribution, betting data and streaming rights for IMG Arena, and non-exclusive sponsorship representation.

This deal is part of the larger mandate to grow the sport of table tennis globally.

"We are very excited to have IMG on board this historic journey to help us professionalize and commercialize table tennis throughout the world, and I look forward to our joint efforts to develop the global game to greater new heights." Liu Guoliang, WTT Council Chair, stated.

Starting in 2021, the events that will be covered by the deal will include the World Table Tennis Championships and all tiers of the revamped WTT event structure: Grand Smashes, WTT Cup Finals, WTT Champions Series and WTT Contenders Series.

Written by Greer Wilson and Jose Chavez

For general comments or questions,click here.

Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.