Russian Football Chief Hits at FIFA over Sponsor Issues -- Sponsor Spotlight

(ATR) Also: Polish Olympic Committee renews longtime sponsor; PyeongChang 2018 torch relay has three partners.

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(ATR) Vitaly Mutko, Russian deputy prime minister, says the hits that the FIFA brand has taken in recent years is affecting Russia 2018’s bottom line.

Mutko, who is also the head of the Russian Football Union, told Russian news agency Interfax that the organizing committee is having trouble securing sponsorships due to the "huge and big attack against FIFA." Mutko was asked about the situation by Interfax after the Financial Times reported on the dearth of sponsors for the next flagship FIFA tournament.

In addition, Mutko serves on the FIFA Executive Council, although his role as deputy prime minister will prevent him from running for reelection.

"FIFA has been accused of corruption and the like, they have ruined themselves. The losses in terms of image are colossal," Mutko said. "FIFA is running into difficulties not for the 2018 World Cup in Russia but in general."

Earlier this year FIFA reported that the body has lost $396 million from ongoing investigations and mounting legal costs. The body predicts similar losses for the year 2017 and is already dipping into cash reserves.

Poland Extends Longtime Sponsor

Oil refiner PKN Orlen will continue to serve as a "strategic sponsor" for the Polish Olympic Committee.

The deal covers the next two Olympics in 2018 and 2020, and according to a statement will "allow the Polish Olympic Committee to create the best conditions" for its athletes.

"We are convinced that by supporting Polish Olympians we are building national pride and motivating Poles to actively take part in sport," said PKN chief Wojciech Jasiński, said in a statement.

PKN Orlen has worked with the POC for the 2006, 2010, 2012, and 2016 Olympics.

Three Partners for PyeongChang 2018 Torch Relay

The Olympic flame will be on the road again as the latest Torch Relay travels across Korea this year.

The ceremonial lighting of the Olympic flame in Olympia, Greece on Oct. 24 will begin the journey.Coca-Cola, Samsung Electronics and KT are all presenting partners of the event.

The following week torchbearers will kick off the relay in Incheon on Nov. 1 under the theme - 'Let Everyone Shine'.

Click here to read the full story.

Written by Aaron Bauer and Courtney Colquitt

25 Years at #1: Your best source of news about the Olympics is AroundTheRings.com, for subscribers only.

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