Logo Launch Before Millions
More than two million people could be on hand for the traditional New Year celebration on Copacabana Beach, Reveillon as it is known across Brazil. This year’s big show will include the unveiling of the new logo for the 2016 Games, about two hours before midnight in Rio (GMT-2).
Rio 2016 chief Carlos Nuzman tells Around the Rings that he wanted to debut the new logo on New Year’s Eve for maximum exposure. Not just for the millions who will see the new emblem at Copacabana Beach, but also the worldwide audience that sees TV news accounts of the massive Rio celebration.
Nuzman says the new logo will reflect passion and transformation of the city.
"It’s beautiful and different," he said, predicting that the design will be publicly embraced.
Organizers have kept a tight wrap over the new emblem, including the name of the Brazilian design firm that created the logo. The name of the firm will be revealed shortly before the launch.
Simultaneous with the new logo, a new version of the Rio 2016 website, www.rio2016.org, will debut, complete with the updated look of the Games.
Mayor Presents Port Redevelopment
IOC President Jacques Rogge took a look at the early stages of construction for the redevelopment of the Rioport district.
The public-private project will include hotels and other housing to be used by media and officials covering the 2016 Games, but the long-term plan is the transformation of the port district into a vibrant new neighborhood by 2016.
Riode Janeiro Mayor Eduardo Paes hosted the briefing on the site for the Museum of Tomorrow, designed by Spanish architect Santiago Calatrava. Piles are currently being driven for the foundation of the museum, set for completion by 2016.
The most ambitious part of the port plans call for the digging of a tunnel to replace a heavily traveled viaduct that passes above the port area.
"This is not fake, we are already building," Paes told Rogge and his colleagues from the IOC during the visit.
"This is the greatest legacy for the city," the mayor told Around the Rings as he left with Rogge.
"Since we won the bid, everything is going fast, very fast," he said.
Written and reported in Rio de Janeiro by Ed Hula.
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