PyeongChang Nets Two New Supporters - Sponsor Spotlight

(ATR) Athletes and organizers for the PyeongChang 2018 Games will be well fed from new two sponsors.

The PyeongChang 2018 Organizing Committee inked deals with Cheorwon Odae-ssal and Noodle Lovers for the rice and packaged noodles categories, respectively, this week.

Both companies will provide "financial support" to POCOG, while receiving exclusive marketing rights for the PyeongChang 2018 logo. Noodle Lovers will be the exclusive supplier in the "packaged pasta/noodles and noodle sauce" according to a release.

PyeongChang 2018 Vice President of Planning Kim Ki Hong said in a release that the two sponsorship deals reflect the growing "level of support from local companies".

"We hope that all the local partners will get their staff and customers behind the Games and help us raise awareness and encourage everyone to come and experience the Olympic and Paralympic Winter Games for themselves," Kim added in another release.

ROC Changes Supplier

Russian athletes will be fitted in ZA Sport for the next four Olympics.

The Russian Olympic Committee, according to a report from TASS, has switched its apparel providers in a deal that will last the next eight years. Previously, the ROC’s uniforms had been supplied by Bosco.

Bosco is the official formal uniform supplier of the IOC, and was a sponsor for the Sochi 2014 Winter Olympics.

"[ZA Sport] are set to create a uniform that will take into account to all requirements by our athletes," Alexander Zhukov, ROC President, said at the signing ceremony, according to TASS. "I’m sure that it will play a major part in promoting the Olympic movement and in creating a positive image of the Russian sports.

"I’m sure that the cooperation will develop successfully. ZA Sport is not a newcomer in making sports uniforms."

Written by Aaron Bauer

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