Paris 2024 Launches Campaign to Win Hearts and Minds

(ATR) The French bid on Tuesday launched what it claimed was the “biggest public engagement initiative in Olympic bid history”.

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(ATR) The French bid on Tuesday launched what it claimed was the "biggest public engagement initiative in Olympic bid history".

Under efforts to grow public support for the city’s Olympic ambitions, the bid committee wants to tap into the creative ideas and thinking of the French people "to ensure bid plans touch and resonate with the entire nation".

Paris 2024, the State Government, the Ile-de-France region, the city and French NOC, will open dialogue with the French public, allowing them to make contributions to the bid as the project develops.

The public can submit ideas and engage with the bid in three ways: public consultation meetings, an online platform and an engagement kit available to download via the bid website.

All ideas will be published on an online platform where the French public can provide feedback and vote on the proposals. At the conclusion of the process on Sept. 30, the top 100 ideas will be analyzed and considered for inclusion in the Paris 2024 project.

The first group to be targeted today at French NOC headquarters was the "Generation 2024" and under-25s from across France. It’s the first of a series of major public engagement workshops led by Paris 2024 bid leaders. Similar events will be held for other groups and in different regions and cities across the country before the end of September.

The key themes to be addressed are sport and society, economic and regional development and Games celebration and engagement.

Sports associations, schools, businesses and community groups are being invited to participate and organize their own Olympic events.

The bid will also conduct a "Tour de France" in September, visiting the cities where the Olympic football matches will take place if Paris secures 2024 Olympic hosting rights at the IOC Session in 2017.

Paris 2024 co-chairman Bernard Lapasset said the bid was focused on collaboration and engagement with the people of Paris and France to deliver a strong Olympic legacy for the whole country and the Olympic Movement.

"Today we are launching the biggest ever engagement initiative in Olympic bid history to ensure that the public are part of the story making real contributions by submitting creative ideas to the project," he said.

Lapasset said the bid was "looking forward to receiving input from as many of the French public as possible to build the bid and drive it forward".

Bid co-chair Tony Estanguet said the bid was aiming to offer an Olympics and Paralympics "that works in total harmony with our city’s and nation’s long-term sports, economic, social and environmental strategies".

Reported by Mark Bisson

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