Omega's Beijing 2022 Special Edition - Sponsor Spotlight

(ATR) Omega, the official timekeeper for 28 Olympics since 1932, has just unveiled a watch in celebration of Beijing 2022.

The special edition Seamaster Diver 300M in steel features a "sun-brushed blue ceramic dial with laser-engraved waves". Omega has also incorporated the five colors of the Olympic Rings into the dial. The hour markers at two, four, eight, 10 and 12 feature a different color (red, green, yellow, blue, and black).

The Beijing 2022 logo is engraved on the back of the watch, which will be available in April for $6,150.

Omega became a Worldwide Olympic Partner by joining the TOP Program in 2004. The company's Worldwide Olympic Partnership extends through the 2032 Olympic and Paralympic Games.

Birmingham 2022 Merchandise

Birmingham 2022 says the release of official merchandise will help revive the economy for the West Midlands region in the United Kingdom.

The Commonwealth Games and Birmingham 2022 have employed more than 300 people for 35 official retail stores. Birmingham 2022 has partnered with Cube International, a Midlands based company, to produce roughly 1,500 products in official merchandise.

"We are delighted to have been appointed the Master Licensee for the Birmingham 2022 Commonwealth Games. The vision of the Games and the values that they represent harmonizes with Cube’s working philosophy and enables us to fully collaborate across all areas to deliver an incredible experience for visitors, fans and commercial partners." said Cube International’s Executive Chairman Andy Moss.

The wide range of merchandise will remain in line with Birmingham 2022’s commitment to sustainability. Merchandise including hoodies and t-shirts, mugs, and water bottles will be sold online and in stores. The online store is expected to launch soon with Birmingham 2022 encouraging local and national retailers to register as merchandise sellers.

World Rugby Seeks Apparel Supplier

The search is on for World Rugby and its global master licensee IMG to find a global sports apparel supplier for all competitions from 2021-2024.

The consultation process will launch this month.

For the first time, the global sports apparel supplier will have access to rights and assets for all international competitions run by World Rugby, including the Women’s Rugby World Cup in 2021 and the men’s showpiece event in 2023.

"The selection of the right apparel supplier is key to projecting the sport, engaging with fans and growing revenues for reinvestment in the sport," World Rugby Commercial Director Tom Hill said in a statement.

"Given the prestige of the properties this agreement will cover, the success of the apparel programme at RWC 2019 in Japan, and excitement around France 2023, this is an attractive and lucrative proposition for interested parties – one that will directly support the growth of rugby worldwide."

Applicants should contact Maelle.Coulon@img.com with any questions.

DXC Technology Partners Paris 2024

DXC Technology joins the team of sponsors for Paris 2024, in an effort to build a lasting legacy beyond Paris 2024 to strengthen French expertise in sports events.

DXC Technology has developed software that will help the Paris 2024 organizing committee manage their budget, Games preparation and human resources process.

DXC Technology will continue to refine the application service leading up to the Paris 2024 Games.

"We are delighted to welcome DXC Technology to the family of Paris 2024 partners. DXC will allow us to digitize the purchasing process from multiple suppliers, manage our budget to the level of the Olympic and Paralympic venues, and support the rapid growth of our workforce." said Bruno Marie-Rose, director of Technology and Information Systems, at Paris 2024.

Written by Gerard Farek and Greer Wilson

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